Digital Brand Building: The Interaction of (Online) Branding & Customer Experience
Posted: Wed Feb 19, 2025 6:38 am
Digital brand building or branding is one of the central topics in online marketing . Below you will find out more about the growing importance and characteristics of a (digital) brand, how to build a brand through an outstanding customer experience and how to measure branding digitally.
Table of contents [ Hide ]
1 Definition: What is digital brand building or what is online branding?
2 What are possible branding goals?
3 Web 3.0 as a logical consequence of Web 2.0
4 Web 3.0 and the digital brand
5 The connection between entities and brands
6 Why the digital brand plays a central role in online marketing
7 Building a brand through an outstanding customer experience along the customer journey
8 The different levels for branding and designing touchpoints
8.1 The thematic level
8.2 The emotional level
8.3 The relationship level
8.4 The functional level
9
10 characteristics and key figures of a brand
11 Tools and Methods for Measurability of Brand Building
11.1 Google Trends
11.2 Keyword Planner
11.3 Google Search Console
11.4 Google Alerts
11.5 Media Monitoring Tools
11.6 Google Analytics
11.7 Related searches on Google and Google Suggest
12 Breaking down silos for consistently outstanding touchpoints for branding
13
14 Digital brand building along the customer journey at the heart of modern (online) marketing
15 More sources from me on the topic of digital brand building
Definition: What is digital brand building or what is online branding?
Digital brand building or online branding describes a method hong kong cell phone number list of brand management. Digital brand building is about positioning in one or more thematic areas and strengthening the relationship between a brand and potential and existing customers via the customer experience with digital touchpoints.
The difference to classic branding or brand building is that with digital brand building, not only the users but also the algorithms of the important digital gatekeepers such as search engines and social networks have to be convinced.
In most cases, brand building or branding is promoted through the interaction of digital and analogue touchpoints.
What are possible branding goals?
Goals of brand building and branding are
building and improving relationships with potential customers, existing customers and employees as well as potential employees (employer branding).
the expansion and maintenance of relationships with other stakeholders such as influencers and other multipliers.
Positioning the brand as a thematic authority.
Better visibility and findability on the Internet or with the important gatekeepers such as Google, Facebook ...
Table of contents [ Hide ]
1 Definition: What is digital brand building or what is online branding?
2 What are possible branding goals?
3 Web 3.0 as a logical consequence of Web 2.0
4 Web 3.0 and the digital brand
5 The connection between entities and brands
6 Why the digital brand plays a central role in online marketing
7 Building a brand through an outstanding customer experience along the customer journey
8 The different levels for branding and designing touchpoints
8.1 The thematic level
8.2 The emotional level
8.3 The relationship level
8.4 The functional level
9
10 characteristics and key figures of a brand
11 Tools and Methods for Measurability of Brand Building
11.1 Google Trends
11.2 Keyword Planner
11.3 Google Search Console
11.4 Google Alerts
11.5 Media Monitoring Tools
11.6 Google Analytics
11.7 Related searches on Google and Google Suggest
12 Breaking down silos for consistently outstanding touchpoints for branding
13
14 Digital brand building along the customer journey at the heart of modern (online) marketing
15 More sources from me on the topic of digital brand building
Definition: What is digital brand building or what is online branding?
Digital brand building or online branding describes a method hong kong cell phone number list of brand management. Digital brand building is about positioning in one or more thematic areas and strengthening the relationship between a brand and potential and existing customers via the customer experience with digital touchpoints.
The difference to classic branding or brand building is that with digital brand building, not only the users but also the algorithms of the important digital gatekeepers such as search engines and social networks have to be convinced.
In most cases, brand building or branding is promoted through the interaction of digital and analogue touchpoints.
What are possible branding goals?
Goals of brand building and branding are
building and improving relationships with potential customers, existing customers and employees as well as potential employees (employer branding).
the expansion and maintenance of relationships with other stakeholders such as influencers and other multipliers.
Positioning the brand as a thematic authority.
Better visibility and findability on the Internet or with the important gatekeepers such as Google, Facebook ...