First of all, clarify:
Target group – ideally, define specific personas .
Tone of communication – should permeate all marketing and customer communication.
Content types – you can write articles, shoot videos, host webinars, create e-books, infographics, etc.
Choosing appropriate topics – try to find out what your target group is interested in and what problems they solve.
Distribution and promotion method – get your content to as many people as possible.
Realistic goals – be clear about what you want to achieve with your content creation and continuously evaluate these metrics.
Dedicate enough time and effort to content creation. But that doesn't mean you can't do it without the help of a marketing team. Find out how to do minimal content marketing that you can do on your own.
But never create just to “have something there.” Quality definitely beats quantity . Create a nigeria phone number data publishing plan that will help you keep track of your overall communication and allow you to better connect individual pieces of content.
Beekeeper Tip : To save yourself the hassle of constantly creating new content, try to recycle it . For example, if you have a successful video, write it up as an article and create an infographic from the most important information.
When will content marketing show its first results?
Content marketing is a long-term process and requires patience . Your website traffic won't skyrocket with your first blog post. But if you stick to a clearly defined strategy, publish content regularly, and distribute and promote it appropriately, it will definitely pay off in the long run. Here's what the results might look like after engaging in content marketing in July:
Chart: content marketing results
However, the exact time it takes to see the first visible results depends on many factors. The waiting time is therefore very individual. In general, you can expect the first results after approximately 3 to 6 months.
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