The Zeigarnik effect is an effect that was proven in an experiment

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metoc15411
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The Zeigarnik effect is an effect that was proven in an experiment

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It is a psychological effect that humans remember more than usual and recall tasks that they were unable to complete. For example, you cannot forget things that you left halfway through, and you can't help but worry about them.
This Zeigarnik effect can also be applied to Internet business, and is actually a frequently used psychological effect. For example, if it says, "I was cured using a method called XX!", you will be curious about what "XX" is, and will buy the product just to find out.
In this way, by deliberately stopping the sentence halfway and leaving it incomplete, you create a psychological state where you can't help but want to read on. If you are doing Internet business, you can make good use of the Zeigarnik effect by leaving the title of the article incomplete to make people want to read more, or by deliberately leaving the sentence incomplete to encourage clicks, or by deliberately revealing the know-how, effects, and content of the product halfway to make people want to buy the product.
The Zeigarnik effect is a very powerful psychological effect and can be effective if used properly.





Bandwagon effect
Bandwagon effect

Bandwagoning is a psychological effect that makes austria whatsapp data people want to get something that is already highly rated by those around them because of the sense of security it gives them. A "bandwagon" is a band car at the front of a line, and "getting on the bandwagon" means riding the bandwagon. For example, if there is a store that always has a line, people will take it as "a line = highly rated by everyone," and the bandwagon effect will cause even more lines to form at the store. It
also piques your interest in "what kind of store is it?", so you will want to join the line. In other words, the bandwagon effect is what makes people want to get things and services that are already highly rated, and this effect is of course frequently used in internet businesses. When shopping on the internet, there are sites that have a lot of reviews and evaluations from people who have purchased the product.
Amazon, Rakuten, and other sites have very clear reviews and evaluations. In fact, this is using the bandwagon effect, and displaying reviews and evaluations has a sales effect. If you are introducing a product, it is effective to post a lot of evaluations, reviews, and testimonials from buyers.
It is also necessary to create a system that allows you to receive feedback and evaluations from people who have purchased the product. It is also very effective to send emails and ask people to write reviews, or to set up a form where they can easily send their thoughts and ratings. Furthermore, it is a good idea to frequently use phrases that emphasize how highly rated your product is, such as "Our most popular product!" This is
because it becomes immediately clear that your site is highly rated, and the bandwagon effect comes into play. In this way, even in online businesses, making good use of the bandwagon effect can reassure visitors and make it easier for them to buy your products.
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