What is Korea's potential for cross-border e-commerce?
Posted: Wed Feb 19, 2025 5:00 am
The situation in South Korea has been a hot topic in the news every day due to a series of incidents involving acquaintances and aides of South Korean President Park Geun-hye, but South Korea is a neighboring country of Japan that we may think we know about, but we don't know much about.
According to a survey by statista.com, the size of South Korea's e-commerce market was $38.8 billion in 2015, and is expected to reach $42.7 billion in 2016.
Although there is a difference when compared to Japan's EC market size of 13.8 trillion yen (approximately 125.4 billion dollars), South Korea's population is 50.62 million, so the market size is not that low.
In this article, we will look at the key points for selling argentina whatsapp data products in South Korea through cross-border EC and the potential of the South Korean market.
●What is the state of Korea's IT infrastructure?
Korea is one of the leading IT powerhouses in Asia. Even in everyday life, people have benefited greatly from the development of IT infrastructure, and they seem to feel that society has become rapidly more convenient in the past five or six years. As of 2015, the Internet penetration rate was over 92%, higher than Japan. The share of smartphone users was also over 76% as of 2015. Another
characteristic of Korean EC is that the rate of purchases made from smartphones is high. In 2015, 37.5% of EC sales were accessed from smartphones, and 52% of users purchased some kind of product using a coupon.
According to the "World Online Business Attractiveness Ranking," Korea is ranked 7th after Germany and France.
In terms of SNS, Facebook is the most popular. Next are kakaostory, BAND, Instagram, and Naver Cafe. kakaostory is a SNS app like Line that is limited to family and friends. BAND is a group communication SNS app that allows users to connect with people with similar hobbies.
The SNS usage rate in Korea is female (56.2%) compared to male (54.1%), with those in their 20s (87.5%) and those in their 30s (74.0%). Looking at these figures, we can see that smartphone compatibility is a key point for EC sales in Korea.
According to a survey by statista.com, the size of South Korea's e-commerce market was $38.8 billion in 2015, and is expected to reach $42.7 billion in 2016.
Although there is a difference when compared to Japan's EC market size of 13.8 trillion yen (approximately 125.4 billion dollars), South Korea's population is 50.62 million, so the market size is not that low.
In this article, we will look at the key points for selling argentina whatsapp data products in South Korea through cross-border EC and the potential of the South Korean market.
●What is the state of Korea's IT infrastructure?
Korea is one of the leading IT powerhouses in Asia. Even in everyday life, people have benefited greatly from the development of IT infrastructure, and they seem to feel that society has become rapidly more convenient in the past five or six years. As of 2015, the Internet penetration rate was over 92%, higher than Japan. The share of smartphone users was also over 76% as of 2015. Another
characteristic of Korean EC is that the rate of purchases made from smartphones is high. In 2015, 37.5% of EC sales were accessed from smartphones, and 52% of users purchased some kind of product using a coupon.
According to the "World Online Business Attractiveness Ranking," Korea is ranked 7th after Germany and France.
In terms of SNS, Facebook is the most popular. Next are kakaostory, BAND, Instagram, and Naver Cafe. kakaostory is a SNS app like Line that is limited to family and friends. BAND is a group communication SNS app that allows users to connect with people with similar hobbies.
The SNS usage rate in Korea is female (56.2%) compared to male (54.1%), with those in their 20s (87.5%) and those in their 30s (74.0%). Looking at these figures, we can see that smartphone compatibility is a key point for EC sales in Korea.