New features to leverage Instagram for e-commerce
Posted: Wed Feb 19, 2025 4:48 am
Instagram is an app that allows you to take photos with your smartphone, edit them on the spot, and upload them to social media . Instagram boasts 12 million users in Japan and over 600 million monthly active users overseas.
The reason why Instagram is attracting attention is that an increasing number of users are coming to websites from Instagram, rather than from search engines. When examining how Instagram is used, survey results show that 60% of users obtain information about brands and products on Instagram, and over 75% of users are inspired by posts on Instagram to visit websites, search for products, make purchases, or take other actions such as making impulse purchases.
In other words, the number of opportunities to move from Instagram to a website and purchase products is increasing, meaning that Instagram can be used not only as a communication tool but also as a business tool such as e-commerce.
Here, we will introduce the "New features of Instagram" for e-commerce.
New features added to Instagram's "Stories" feature
Instagram's "story feature" is a feature that allows users afghanistan whatsapp data to share photos and videos with their followers as "stories" in addition to posting traditional photos.
In addition, users can freely write in story videos using text tools and replacement tools, and the videos are automatically deleted after 24 hours of posting.
This feature is similar to Snapchat, but according to the announcement on Wednesday, January 11, 2017, a new feature has been added to this feature.
The feature allows companies to post video advertisements on the story feature screen. In addition, it is now possible to set "external links" as content added to the story feature.
Currently, only some accounts with a verification mark can use this feature, but it will likely be gradually introduced to Japanese users as well.
If external links in stories become available, it will be possible to introduce products in videos and transition to the purchase screen on the company's website.
Furthermore, it is a very effective feature for e-commerce, as influencers who hire Instagrammers can promote products in story videos and direct them to their own websites.
The reason why Instagram is attracting attention is that an increasing number of users are coming to websites from Instagram, rather than from search engines. When examining how Instagram is used, survey results show that 60% of users obtain information about brands and products on Instagram, and over 75% of users are inspired by posts on Instagram to visit websites, search for products, make purchases, or take other actions such as making impulse purchases.
In other words, the number of opportunities to move from Instagram to a website and purchase products is increasing, meaning that Instagram can be used not only as a communication tool but also as a business tool such as e-commerce.
Here, we will introduce the "New features of Instagram" for e-commerce.
New features added to Instagram's "Stories" feature
Instagram's "story feature" is a feature that allows users afghanistan whatsapp data to share photos and videos with their followers as "stories" in addition to posting traditional photos.
In addition, users can freely write in story videos using text tools and replacement tools, and the videos are automatically deleted after 24 hours of posting.
This feature is similar to Snapchat, but according to the announcement on Wednesday, January 11, 2017, a new feature has been added to this feature.
The feature allows companies to post video advertisements on the story feature screen. In addition, it is now possible to set "external links" as content added to the story feature.
Currently, only some accounts with a verification mark can use this feature, but it will likely be gradually introduced to Japanese users as well.
If external links in stories become available, it will be possible to introduce products in videos and transition to the purchase screen on the company's website.
Furthermore, it is a very effective feature for e-commerce, as influencers who hire Instagrammers can promote products in story videos and direct them to their own websites.