The marketing industry is full of many strategies and tactics to address different pain points. And today, in order to purchase a product or service, we are more accustomed to checking reviews and recommendations through websites and blogs.
Recent Nielsen research supports the remarkable potential of referral marketing, noting that 81% of people are more likely to buy when referred by a friend.
That's where referral marketing comes in.
table of Contents
What is referral marketing?
How to achieve referral marketing?
Examples of large companies that indonesia telegram data use referral marketing
Conclusions
Sources of Information
1. What is referral marketing?
Referral marketing (also known as referral marketing) is when you get your customers, suppliers, distributors or employees to recommend your product or service to their different work and contact networks, through word of mouth. We could say that it is the opposite of paid advertising, although this technique can also be paid or not.
The fact that it is a direct recommendation from a trusted and well-known person makes us pay more attention to that comment or suggestion. And this happens because when customers feel loyal, they are willing to speak well of the brands.
The goal of referral marketing is simple: harness the power of genuine word of mouth to generate a steady stream of high-quality referrals to your business.
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