Email Marketing KPIs
Posted: Tue Feb 18, 2025 8:40 am
What is email marketing? Basic knowledge and key points
As you can see, there are many types of email marketing, each with different purposes. Those who launch email marketing also need to visualize the KPIs of their promotional strategies and project them into future strategies, so be sure to understand the following indicators.
Non-delivery rate (the rate at which emails were not delivered due to incorrect email addresses or deleted email addresses, etc.)
開封率
Response rate (the rate at which the email was opened and indonesia whatsapp number data some action was taken)
Click-through rate (the rate at which links within an email are clicked)
Unsubscribe Rate
By accurately understanding these, you can see the direction of how you should approach email marketing in the future. Particularly important is the open rate, which is the entry point for contact through email. If an email is deleted without being opened, no matter how useful it is, you will not be able to connect with potential customers.
Important points when sending emails
We mentioned earlier that the open rate is very important, but what can you do to increase the open rate of your emails? The following are some things you should pay attention to.
Subject lines that are likely to be opened
What is email marketing? Basic knowledge and key points
To make the recipient interested in the content of the email, it is effective to use a subject line that gives the impression of being a "secret." A subject line that gives a sense of exclusivity, such as "Limited to our newsletter subscribers" or "Until this date," or that suggests that you have a secret that can solve the recipient's problems based on the recipient's attributes, is preferable.
The recipient of the email will likely be receiving emails from many different places, so you'll want to be creative with how you use symbols and how you separate sentences so that your email doesn't get lost in the crowd.
As you can see, there are many types of email marketing, each with different purposes. Those who launch email marketing also need to visualize the KPIs of their promotional strategies and project them into future strategies, so be sure to understand the following indicators.
Non-delivery rate (the rate at which emails were not delivered due to incorrect email addresses or deleted email addresses, etc.)
開封率
Response rate (the rate at which the email was opened and indonesia whatsapp number data some action was taken)
Click-through rate (the rate at which links within an email are clicked)
Unsubscribe Rate
By accurately understanding these, you can see the direction of how you should approach email marketing in the future. Particularly important is the open rate, which is the entry point for contact through email. If an email is deleted without being opened, no matter how useful it is, you will not be able to connect with potential customers.
Important points when sending emails
We mentioned earlier that the open rate is very important, but what can you do to increase the open rate of your emails? The following are some things you should pay attention to.
Subject lines that are likely to be opened
What is email marketing? Basic knowledge and key points
To make the recipient interested in the content of the email, it is effective to use a subject line that gives the impression of being a "secret." A subject line that gives a sense of exclusivity, such as "Limited to our newsletter subscribers" or "Until this date," or that suggests that you have a secret that can solve the recipient's problems based on the recipient's attributes, is preferable.
The recipient of the email will likely be receiving emails from many different places, so you'll want to be creative with how you use symbols and how you separate sentences so that your email doesn't get lost in the crowd.