What are TikTok Spark Ads?
Posted: Tue Feb 18, 2025 6:45 am
TikTok Spark Ads are videos created by influencers or brands and uploaded to thefeed organically. The particularity of these is that they are also used to promote products or services. With them, brands can take advantage of existing organic publications, both their own and those of other creators (with their permission), to transform them into advertisements.
These posts are integrated into the user experience as they appear alongside organic content in their feed, increasing the likelihood that they will be seen and interacted with by the TikTok community. Technically speaking, when you create Spark Ads you can choose whether they appear as In-Feed Ads or TopView Ads .
On the other hand, brands can create Spark Ads with filters and effects like Duo, honduras phone number list Paste, and Stickers. By incorporating these creative elements, you elevate your narrative and communicate your message in an engaging way, thus generatinghigher engagement ratesand future conversions.
Video in English, but you can put English subtitles or auto-translate to Spanish.
How to make Spark Ads?
If you're wondering how to create Spark Ads, but just thinking about it makes you panic, don't worry. We've left you with some basic tips to get you started.create your adseasily and quickly.
According to information fromTikTok for BusinessThe first thing you need to do is choose an identity type to start your Spark Ads. It's not very complicated, you only have two possibilities.
If you choose identity type 1, it means you will be using your own business account linked to TikTok Ads . This is the way you should choose if you want to promote your own posts or upload new videos directly from TikTok Ads Manager.
If you selected Identity Type 2, it is because you will be using authorized accounts or authorized posts from other creators . With this method, you must have obtained authorization through the Business Center or through video codes.
Depending on your choice, you should continue applying the following steps.
Spark Ads with Identity Type 1
Select an advertising objective, whether it's reach, conversions, traffic, etc.
Next, set up your campaign and ad group . In this step, you can define the budget, duration, audience, and other details.
Then, choose between using existing posts from your linked account or creating/uploading new videos from Ads Manager.
Next, you'll need to choose between two methods and follow the instructions for each. The Pull method is for extracting existing content from your profile, and the Push method is for uploading new content that you'll use in your Spark Ad.
Spark Ads with Identity Type 2
The first thing you need to do is get permission to use third-party content. The creator needs to enable the “Ad Permission” option on their post, generate a video code, and share it with you.
Then, request authorization in TikTok Ads Manager . You need to request it via Tools > Creative Library > Posts for Spark Ads. There, you need to paste the video code into the search bar and select the authorized post.
Then select theadvertising objective and set up the campaign and ad group.
It's important that under “identity” you choose “use a TikTok account to publish creatives for Spark Ads.”
Finally, review everything and click “submit” to publish your TikTok ad.
Extra tip: Please note that if you reuse posts with Duo or Paste, you must request authorization codes from both creators.
These posts are integrated into the user experience as they appear alongside organic content in their feed, increasing the likelihood that they will be seen and interacted with by the TikTok community. Technically speaking, when you create Spark Ads you can choose whether they appear as In-Feed Ads or TopView Ads .
On the other hand, brands can create Spark Ads with filters and effects like Duo, honduras phone number list Paste, and Stickers. By incorporating these creative elements, you elevate your narrative and communicate your message in an engaging way, thus generatinghigher engagement ratesand future conversions.
Video in English, but you can put English subtitles or auto-translate to Spanish.
How to make Spark Ads?
If you're wondering how to create Spark Ads, but just thinking about it makes you panic, don't worry. We've left you with some basic tips to get you started.create your adseasily and quickly.
According to information fromTikTok for BusinessThe first thing you need to do is choose an identity type to start your Spark Ads. It's not very complicated, you only have two possibilities.
If you choose identity type 1, it means you will be using your own business account linked to TikTok Ads . This is the way you should choose if you want to promote your own posts or upload new videos directly from TikTok Ads Manager.
If you selected Identity Type 2, it is because you will be using authorized accounts or authorized posts from other creators . With this method, you must have obtained authorization through the Business Center or through video codes.
Depending on your choice, you should continue applying the following steps.
Spark Ads with Identity Type 1
Select an advertising objective, whether it's reach, conversions, traffic, etc.
Next, set up your campaign and ad group . In this step, you can define the budget, duration, audience, and other details.
Then, choose between using existing posts from your linked account or creating/uploading new videos from Ads Manager.
Next, you'll need to choose between two methods and follow the instructions for each. The Pull method is for extracting existing content from your profile, and the Push method is for uploading new content that you'll use in your Spark Ad.
Spark Ads with Identity Type 2
The first thing you need to do is get permission to use third-party content. The creator needs to enable the “Ad Permission” option on their post, generate a video code, and share it with you.
Then, request authorization in TikTok Ads Manager . You need to request it via Tools > Creative Library > Posts for Spark Ads. There, you need to paste the video code into the search bar and select the authorized post.
Then select theadvertising objective and set up the campaign and ad group.
It's important that under “identity” you choose “use a TikTok account to publish creatives for Spark Ads.”
Finally, review everything and click “submit” to publish your TikTok ad.
Extra tip: Please note that if you reuse posts with Duo or Paste, you must request authorization codes from both creators.