More and more brands are recognizing the value of Tik Tok and incorporating it into their social media strategies. In fact, during 2024 this platform will become indispensable for generating content, both organically and paid for.
Why should you consider Tik Tok in your social media strategy?
Although it started out as “the platform for dancing,” with short videos that quickly went viral, the reality is that it has evolved and today has a significant role in any social media strategy. Thanks to this platform, it is possible to explore facets that brands have not been able to fully address, fostering a greater connection and sense of humor with their audience through more accessible language and creative elements.
This platform values spontaneity above all else, and precisely for that reason, it chile phone number list stands out for its valuable content, less aesthetic and perfect, a style that users prefer in order to relax, learn, laugh and/or disconnect from the great avalanche of information.
An interesting fact is that if a company incorporates memes into its content, there is a 60% chance that a consumer will buy from another company that does not.
Social Media SEO on Tik Tok
In addition to all of the above, Tik Tok has managed to successfully position itself in the search engine category with content ranging from entertainment and fun to information, recommendations and valuable content, which has the power to modify users' purchasing orientation.
In fact, according to data from Google Senior Vice President Prabhakar Raghavan, almost 40% of young people no longer use Google for information and prefer to use TikTok. The reason? They find it faster and more interesting to find a video than having to read a text to find what they are looking for.
And what are the topics on Tik Tok?
Humor
Challenges
Animals
Beauty
Sport
Social issues
Since 2018, queries on “traditional” search engines have decreased by up to 14%, which will lead to rethinking social media strategies, with the aim of appearing among the first search results.
Without a doubt, we can say that TikTok leverages its own features, such as the personalized search of its powerful recommendation algorithm, popular tags, as well as its trending sounds and editing tools so that its users can find everything they need in a single application.
Even, according to the app itself, users agree that TikTok introduces them to new topics they didn't even know they liked.
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