B2B has several fundamental aspects that make it necessary to work somewhat differently in this segment. The key moment is the length of the purchasing process . Acquiring a corporate customer is usually much more time-consuming. The number of potential customers can be very low . These are often specialized fields with company units on the market. The price of the order can, on the other hand, be very high. These are often serial deliveries . Historical personal relationships , the brand and the overall credibility of the partner often play a large role in B2B .
How does the corporate segment see it?
We often encounter arguments when receiving offers of cooperation in the field of algeria phone number list industrial marketing: “we are not an e-shop, we have regular customers and we do not think that online marketing can work here” . Or “we mainly fight on price, nothing else works in our field” . If you are in charge of sales or marketing in your company, it is time to fundamentally reconsider such an approach.
Unfortunately, for the Czech economy, a major obstacle to development is the loss of will or reluctance of some owners to further develop the company or change anything. We come across opinions like: “we basically have no competition, we don’t need these things” , or “it’s enough for us” , or “I’ll finish it by retirement” . In these cases, it is a clear message to us that we have hit a psychological limit and we respect the decision.
Price wars cause unnecessary losses
We believe that a strategy focused on undercutting prices is a path to hell. The company is depriving itself of resources for necessary future investments and is slowly strangling itself in terms of competitiveness. The digitization of business, public administration, logistics, finance and other areas is slowly but surely leading companies to a total digital transformation . Why wait unnecessarily long for the inevitable?
Digital tools and services can give you a strong competitive advantage. They can actually show you a client who is still in the information search phase . Why not be the first to offer your offer? Why not establish a relationship with a new client at a time when they may need your information? Don't believe it's possible? We'll convince you .
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