What do they expect from rebranding?

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Deciding why and to what extent to revitalize the brand.
Campaign preparation and change of all company materials.
Communication about the rebranding to customers, a transition period when both brands run simultaneously.
The old brand is at first glance gone and the new one is firmly in place. We intentionally write at first glance because that is how only customers perceive it. Inside the company, the rebranding is still catching up – old marketing materials are appearing, employees are identifying with the new setup, a new campaign needs to be devised to consolidate the position, etc.

Foodora managed the first three phases within a quarter of a year, but the company's management has expressed reservations about how much time they had for the rebranding and how it went. Sabina also confirmed that the process was very fast and could have been planned better , but at the same time she wondered if it would have hurt less in that case. And the answer was no .

Tip number 4: Do it as quickly as possible – like pulling off a Band-Aid. It will still hurt for a while, but it won't hurt any less.

Be prepared for the pain to always come. You are taking away from people what they are used to, it is a lot of work behind the scenes, but the reward can be a popular brand attracting new customers and bringing in higher sales .

Hear more about rebranding
If you want to know how long it will take and how to evaluate the rebranding , or find out what morocco phone number data new corporate values ​​foodora has introduced, listen to the podcast with Sabina. You will also learn why the original claim Because I want is problematic in the Czech Republic. So don't miss it.


You can listen to the interview on Spotify and Apple podcasts .

Check out past episodes of the podcast here .

Podcast links
Coffee and marketing

Foodora

Watch the video with Sabina Erbanova
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