Different retargeting channels
Posted: Tue Feb 18, 2025 4:36 am
There are several platforms that provide brands with the option to retarget, each with unique benefits and features.
When trying to choose the right platform for your retargeting campaign, there are a few criteria to consider:
Budget
Goals
Typical customer behavior (e.g., do they use Facebook? Where are they most likely to click on your ads?)
1. Display retargeting ads
Display retargeting refers to ads that are shown on websites that nigeria phone number list allow third-party advertising (e.g. the Google Display Network). It is also the most commonly used channel for retargeting ads.
For this type of retargeting, you must go through a company like AdRoll, which allows you to set up ads and publish them on websites.
Your advertising software works with the different display networks to identify the most relevant audience for your ads, taking into account the cookies stored in their browsers.
After this, you pay according to a formula based on the number of impressions you get or clicks you receive on your ads.
2. Retargeting on Facebook and other social networks
Almost all of them are on Facebook, so you can be sure to find your customers here.
Social retargeting allows you to show sponsored posts to people who have visited your website while they are browsing their favorite social networks.
Facebook is probably the most common platform used for retargeting because it is the most general in terms of content and has the widest audience. But, that may not always be the case, you should always think about adapting your retargeting methods based on the business and client goals:
LinkedIn for B2B companies and companies targeting a specific industry or professional segment
Instagram or Pinterest for fashion and e-commerce
Snapchat for brands looking to target a younger demographic
However, Facebook is the platform with the most options for setting up your retargeting campaigns. For example, you can choose to target your visitors using a tracking pixel created by Facebook, or you can target only potential customers for whom you have contact details.
If you have an email address that Facebook can link to a specific user, they will be included in this audience.
3. Email retargeting
Track your leads all the way to the inbox!
While not the same as retargeting ads, email retargeting is the process of following up with known contacts to get them to convert on your website. The most common example of this would be abandoned cart emails . The goal is to drive visitors back to your website and get them to convert.
When trying to choose the right platform for your retargeting campaign, there are a few criteria to consider:
Budget
Goals
Typical customer behavior (e.g., do they use Facebook? Where are they most likely to click on your ads?)
1. Display retargeting ads
Display retargeting refers to ads that are shown on websites that nigeria phone number list allow third-party advertising (e.g. the Google Display Network). It is also the most commonly used channel for retargeting ads.
For this type of retargeting, you must go through a company like AdRoll, which allows you to set up ads and publish them on websites.
Your advertising software works with the different display networks to identify the most relevant audience for your ads, taking into account the cookies stored in their browsers.
After this, you pay according to a formula based on the number of impressions you get or clicks you receive on your ads.
2. Retargeting on Facebook and other social networks
Almost all of them are on Facebook, so you can be sure to find your customers here.
Social retargeting allows you to show sponsored posts to people who have visited your website while they are browsing their favorite social networks.
Facebook is probably the most common platform used for retargeting because it is the most general in terms of content and has the widest audience. But, that may not always be the case, you should always think about adapting your retargeting methods based on the business and client goals:
LinkedIn for B2B companies and companies targeting a specific industry or professional segment
Instagram or Pinterest for fashion and e-commerce
Snapchat for brands looking to target a younger demographic
However, Facebook is the platform with the most options for setting up your retargeting campaigns. For example, you can choose to target your visitors using a tracking pixel created by Facebook, or you can target only potential customers for whom you have contact details.
If you have an email address that Facebook can link to a specific user, they will be included in this audience.
3. Email retargeting
Track your leads all the way to the inbox!
While not the same as retargeting ads, email retargeting is the process of following up with known contacts to get them to convert on your website. The most common example of this would be abandoned cart emails . The goal is to drive visitors back to your website and get them to convert.