How is relationship marketing different from traditional marketing?
Posted: Tue Feb 18, 2025 4:05 am
While traditional marketing is mostly about targeting large audiences with the same message, relationship marketing works the other way around to establish a more personalized conversation with each customer at the right time.
To achieve this effectively, marketing automation is used to send messages triggered by specific actions performed by a user. It is also advisable to use a CRM to collect all the information related to prospects and customers in order to better track interactions.
Short term vs. long term
Traditional marketing tactics typically focus more on short-term goals, such as quickly generating more sales for a specific marketing campaign.
Relationship marketing, on the other hand, is about engaging with customers ivory coast phone number list and prospects to create a long-term connection.
For example, it is very useful for products with a more complex purchasing cycle and a higher price, as it allows you to build trust and increase customer retention.
But why does it make sense to focus more on long-term goals like customer retention and loyalty? Because it's usually much less expensive to keep a loyal customer than to acquire a new one.
Returning customers tend to make purchases more predictably and regularly, and are much more likely to promote your business to others in their network.
Transactional vs. Relational
Traditional marketing is essentially transactional in nature (i.e. the end goal is to generate a transaction or purchase, as quickly as possible). Think of ads, prospecting emails, etc.
Meanwhile, relationship marketing seeks to establish communication with potential customers before attempting to sell a product.
To achieve this effectively, marketing automation is used to send messages triggered by specific actions performed by a user. It is also advisable to use a CRM to collect all the information related to prospects and customers in order to better track interactions.
Short term vs. long term
Traditional marketing tactics typically focus more on short-term goals, such as quickly generating more sales for a specific marketing campaign.
Relationship marketing, on the other hand, is about engaging with customers ivory coast phone number list and prospects to create a long-term connection.
For example, it is very useful for products with a more complex purchasing cycle and a higher price, as it allows you to build trust and increase customer retention.
But why does it make sense to focus more on long-term goals like customer retention and loyalty? Because it's usually much less expensive to keep a loyal customer than to acquire a new one.
Returning customers tend to make purchases more predictably and regularly, and are much more likely to promote your business to others in their network.
Transactional vs. Relational
Traditional marketing is essentially transactional in nature (i.e. the end goal is to generate a transaction or purchase, as quickly as possible). Think of ads, prospecting emails, etc.
Meanwhile, relationship marketing seeks to establish communication with potential customers before attempting to sell a product.