Why specialize in this area?

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Those who work in marketing and sales must pay attention to several issues in order to add value to their deliveries and meet consumer needs. In these cases, the principles of neuromarketing appear as good solutions for building customer loyalty and creating relationships.

Therefore, professionals have sought to specialize in the area to understand in depth the problems and expectations of consumers, focusing on increasing sales and repurchases – whatever the market niche.

In this scenario, IPOG presents a new course to meet the demands of an increasingly competitive market: postgraduate studies in applied neuromarketing : buying, selling and customer loyalty .

In this article, you will understand how our IPOG specialization helps to increase sales and how it is possible to build customer loyalty by applying more in-depth concepts in neuromarketing .

How does neuromarketing influence purchasing behavior and help you with sales?
Neuromarketing is a specialty focused on understanding the minds of consumers. By using this technique, companies can understand their customers’ desires and better develop strategies to win over their target audience.

This area of ​​study considers emotions, instinct and reason as factors that can influence the process of acquiring products and services. This is because the decision to purchase often occurs after stimuli produced through a campaign.

Therefore, neuromarketing is based on practical tests, which seek to identify reactions to the content presented. In this sense, the choice of colors , tone of voice and images usa mobile database are essential to help persuade the consumer.

Therefore, from the moment you know your potential customer and know which strategies work, it becomes easier to invest in actions to sell more and make the consumer come back to buy the brand again.

Neuromarketing specialization courses allow professionals to create more effective campaigns.

Therefore, companies have sought specialists to develop products that are more relevant to their target audience, in order to improve the consumer experience and increase the number of brand followers.

When a professional invests in a postgraduate degree , their knowledge becomes more aligned with market needs and they stay up to date with new techniques.

In this sense, a range of possibilities opens up for working in larger companies and in leadership positions. In other words, the more knowledge you have, the more opportunities for growth in a sector as competitive as marketing .

Who can take a postgraduate course in applied neuromarketing ?
Specialization in applied neuromarketing can be done by professionals in the areas of marketing and consumer behavior, advertising , management, sales force, graphic design and related areas.

Likewise, postgraduate studies in this specialty are aimed at people with their own projects or ideas who want to learn more about their audience through aspects and subjects involving neuromarketing .

New at IPOG: Neuromarketing Applied to Buying, Selling and Customer Loyalty
The postgraduate course in applied neuromarketing : buying, selling and customer loyalty at IPOG is a new course at the institution, which follows market trends and new developments in consumption patterns.

In this way, the training is designed to provoke participants' thinking through the presentation of trends, concepts, technologies and future scenarios related to the context of consumer neuroscience , neuroeconomics and neuromarketing .

The course emphasizes the digital environment and biometrics and neuroscience platforms and technologies, mainly applied to the fields of marketing , sales and management.

The course load is 432 hours, lasting 12 months . There will be 12 subjects, each with an online module and practical activities in the Virtual Learning Environment.