Email Marketing API: What It Is and Why You Should Use It
Posted: Tue Feb 18, 2025 3:42 am
In practical terms, an API is used to connect two different applications so that you can use their services in one place. The special feature of the API is that, developers can code their own custom integrations, making them advanced in use.
Why integrate an email marketing tool with other tools?
Email marketing apps are great tools for designing and sending emails. However, sometimes businesses have a more complex situation and need an email marketing platform that is directly integrated into their website or app functionalities.
If this is your case and you need to integrate an email marketing service with another tool, for example if: you are creating a software application that needs to send emails, an e-commerce website that sends transactional ecuador phone number list messages to customers or some automated report, using an email marketing API is absolutely essential.
Boost your email marketing strategy with Brevo!
Email marketing can be your best ally for your business. With Brevo you can create professional emails in just a few steps.
Start here
But what exactly is an API?
The abbreviation "API" stands for "Application Programming Interface" and refers to the set of methods with which developers can access the different functionalities of a software application using code, without connecting to the application platform.
To illustrate this more clearly, let's use an analogy: imagine that a software is a restaurant. Most people who want to eat at the establishment will sit at a table and order their food from a waiter.
These "normal" clients will be the software users who log into an application and use the tool's functionalities by browsing the graphical interface.
On the other hand, what if you want your food delivered directly to your home instead of going to the restaurant, sitting at a table and ordering from the waiter? In that case, you'll probably call the restaurant and ask for home delivery.
This would be the equivalent of using a software API. You still have access to all the products on the menu, but you have to follow a different process to place the order and have it delivered directly to your home, without having to travel.
APIs allow a user to “log in” to the application by sending a programmatic request that uses a unique API key to authenticate their account (typically an encrypted string of random characters).
API requests provide developers with access to the platform's various functionalities. To do this, the API provides documentation with the methods to follow and the endpoints ( resource identifiers that allow access to different functions or data objects offered in the API) to use.
Why integrate an email marketing tool with other tools?
Email marketing apps are great tools for designing and sending emails. However, sometimes businesses have a more complex situation and need an email marketing platform that is directly integrated into their website or app functionalities.
If this is your case and you need to integrate an email marketing service with another tool, for example if: you are creating a software application that needs to send emails, an e-commerce website that sends transactional ecuador phone number list messages to customers or some automated report, using an email marketing API is absolutely essential.
Boost your email marketing strategy with Brevo!
Email marketing can be your best ally for your business. With Brevo you can create professional emails in just a few steps.
Start here
But what exactly is an API?
The abbreviation "API" stands for "Application Programming Interface" and refers to the set of methods with which developers can access the different functionalities of a software application using code, without connecting to the application platform.
To illustrate this more clearly, let's use an analogy: imagine that a software is a restaurant. Most people who want to eat at the establishment will sit at a table and order their food from a waiter.
These "normal" clients will be the software users who log into an application and use the tool's functionalities by browsing the graphical interface.
On the other hand, what if you want your food delivered directly to your home instead of going to the restaurant, sitting at a table and ordering from the waiter? In that case, you'll probably call the restaurant and ask for home delivery.
This would be the equivalent of using a software API. You still have access to all the products on the menu, but you have to follow a different process to place the order and have it delivered directly to your home, without having to travel.
APIs allow a user to “log in” to the application by sending a programmatic request that uses a unique API key to authenticate their account (typically an encrypted string of random characters).
API requests provide developers with access to the platform's various functionalities. To do this, the API provides documentation with the methods to follow and the endpoints ( resource identifiers that allow access to different functions or data objects offered in the API) to use.