And what is online marketing?

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What is offline marketing?
It's walking inside the line.

Offline marketing refers to communication actions focused on and transmitted through traditional media such as television, radio, newspapers, billboards and other tools that are not related to digital media, as the latter are part of online marketing.


It's walking outside the line

In less than 20 years, technology has advanced by leaps and bounds and this can be seen in canada mobile database marketing and in the world of advertising communication, one of the sectors that has benefited the most from this growth. Online marketing has taken advantage of the arrival of the Internet and social networks to create innovative strategies, opening the doors to a marketing that lives connected 24 hours a day, 365 days a year.

In just a few years, online marketing has become a part of companies' communication strategies; the Internet and social networks have made it possible. Despite this, my personal advice is that you should never forget about offline marketing, since it is a key element in all communication strategies.

If you walk on both sides, you cover more ground.
The advantage is that you can integrate the tools that both options offer you, to generate composite and integrated strategies with digital and traditional media . If you do it this way, you will surely be able to generate a complete synergy for all the target audiences that consume different media, so those who listen to the radio but do not have social networks will be able to learn about your message and vice versa.