Reveal where and how to obtain that product
Posted: Mon Feb 17, 2025 10:39 am
Place refers to the operational system by which your product reaches the consumer. You can have points of sale in some stores, offer services at home or have a virtual business.
It also refers to location, structure, means of distribution and even relationships with suppliers, representatives, retailers and distributors.
Promotion
Promotion refers to the means by which you influence the consumption of your product. That is, how you will encourage the impulse to buy, generating demand for what you sell.
It is connected to the channels of communication with the consumer, and to which strategies will be used to capture them and, of course, retain them as loyal customers. Generally, it is based on three objectives:
Informing prospects of the existence of the product or its benefits;
Remind him/her of the existence of the product.
Promotion can range from in-person events to online and offline communication channels. Television, benin mobile database radio, flyers, banners, outdoor, multimedia, magazines, newspapers, email marketing, social networks, sponsored links, content marketing , etc.
It is also related to branding , visual identity, advertising, sponsorship marketing, telemarketing, etc. All of this is linked to promotion and must be determined at the planning stage.
People
People are a key element for the sustainability of a business. They are responsible for carrying out the tasks that guarantee the delivery of a quality product or service. Therefore, it is necessary for all employees and employees to have a thorough understanding of the company's operational functioning, as well as its objectives and goals.
Presenting them with a marketing plan will help them understand and know whether or not they are doing a job aligned with the strategies outlined.
The main concern of this criterion is the motivation to persist and keep the business running. Therefore, it is related to training, fraternization, reward and recognition policies and providing a good recruiting service.
It also refers to location, structure, means of distribution and even relationships with suppliers, representatives, retailers and distributors.
Promotion
Promotion refers to the means by which you influence the consumption of your product. That is, how you will encourage the impulse to buy, generating demand for what you sell.
It is connected to the channels of communication with the consumer, and to which strategies will be used to capture them and, of course, retain them as loyal customers. Generally, it is based on three objectives:
Informing prospects of the existence of the product or its benefits;
Remind him/her of the existence of the product.
Promotion can range from in-person events to online and offline communication channels. Television, benin mobile database radio, flyers, banners, outdoor, multimedia, magazines, newspapers, email marketing, social networks, sponsored links, content marketing , etc.
It is also related to branding , visual identity, advertising, sponsorship marketing, telemarketing, etc. All of this is linked to promotion and must be determined at the planning stage.
People
People are a key element for the sustainability of a business. They are responsible for carrying out the tasks that guarantee the delivery of a quality product or service. Therefore, it is necessary for all employees and employees to have a thorough understanding of the company's operational functioning, as well as its objectives and goals.
Presenting them with a marketing plan will help them understand and know whether or not they are doing a job aligned with the strategies outlined.
The main concern of this criterion is the motivation to persist and keep the business running. Therefore, it is related to training, fraternization, reward and recognition policies and providing a good recruiting service.