That is, we send the magazine

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To achieve that type of interaction, that type of engagement, what actions are you taking?
The actions are mixed. We see a lot of action in terms of Digital Marketing, but we also understand that there are companies, businesses, institutions that outsource their Digital Marketing, so, probably, the person we are talking to, tagging, the one who is answering us, etc., may not be the person in charge directly.

That's why we mix things up. We pay a lot of attention to digital marketing (we follow up, send messages, send content) and also to physical marketing (we send them the magazine, we send letters, promotional materials, we invite them to be part of an event).

Let's say it's more of a set of actions that lead us to that, but each case is different.

There will be cases where the CEO's secretary is in charge of social media, and when that happens bahrain mobile database , it's great. You build a good relationship with her and propose some collaboration.

We call it a “non-profit exchange” because, as we are a public education institution, we cannot have a profit motive, but what we can do is generate a benefit, a service that a company can provide in exchange for including them.

, which is the magazine Innovación Educativa . We send it in envelopes to three continents and they are for ministers of education, directors of areas in Mexico and other countries, so the profile of the people it reaches is high and there are many people interested in reaching that profile of people.

So, what we do is not put a direct insert in the magazine, but in the same envelope, we could (if approved) put a brochure of the services offered by the company; on Facebook itself we can put that “we already have a product or service from said company” and grant credit to “X” Company that provided us with said good.