Business Marketing Plan Step #1 – Lead Generation
Posted: Mon Feb 17, 2025 9:46 am
Maybe you've managed without it for now. And (quite) maybe your marketing has gotten out of control. A few times. Shooting yourself in the flank simply doesn't pay off in the vast majority of cases. And you can grow even with a limited budget. You just need to identify/know your opportunities correctly. And have a strategy. A plan. A marketing plan.
Come and create a functional marketing plan for your company step by step with me.
The company's potential marketing plan is just beginning.
The first step is to find out what potential the chosen communication mix has. How do we find out? Quite simply – by calculating . This will tell you the important things – where to start, what to pay (most) attention to and what to leave alone.
To start calculating, you will need some basic information.
1) Know the approximate range on individual channels
Answer the question of how many people you can target through each new zealand phone number list channel. What are the options?
Digital marketing , which includes the use of the internet and digital platforms such as social media ( LinkedIn , Facebook, Instagram, etc.), content marketing , online advertising.
Offline marketing : traditional media such as television, radio, print (newspapers, magazines), billboards and other forms of outdoor advertising.
Direct marketing : directly reaching out to customers through mailings, telemarketing, emails, or personal sales.
Event marketing : conferences, trade fairs, workshops or promotional events to promote a brand or product.
2) Know the average percentage reactivity
Find out what the click-through rate is, the number of visits, views, or other reactions.
How many users did you attract?
The results are usually in units, but sometimes in tens of percent.
3) How much does one reaction cost?
When compiling the potential in the company's marketing plan, it is good to know how much each response will cost me. Pay attention to whether it is a cost per click or a flat rate for the system , spot or copy. Also pay attention to the currency in which the amount is stated.
4) Estimate conversion percentages
A conversion is an action that I want a visitor to take. It could be a completed purchase, filling out an inquiry form, subscribing to a newsletter, or downloading an e-book.
5) And finally, derive the success rate of the contract
In B2B, this funnel narrowing is very important. You either know the numbers because you have experience or you find them out through struggle. Here are a few tips on how you can fight your way to the numbers:
from online systems
by units sold
according to listeners
according to viewers
according to traffic
by number of addresses
according to the database
The funnel is quite relentless, but it is absolutely necessary to KNOW this data . Only then can you rationally ARRANGE it – expand, include or perhaps throw it away. If you have read this far, it is clear that you are really interested in compiling a Marketing Plan for your company. What is step #2? We will write about that next time. Until then, you can gain a lot of inspiration and know-how by reading the articles on our website. And there are a lot of them there.
Come and create a functional marketing plan for your company step by step with me.
The company's potential marketing plan is just beginning.
The first step is to find out what potential the chosen communication mix has. How do we find out? Quite simply – by calculating . This will tell you the important things – where to start, what to pay (most) attention to and what to leave alone.
To start calculating, you will need some basic information.
1) Know the approximate range on individual channels
Answer the question of how many people you can target through each new zealand phone number list channel. What are the options?
Digital marketing , which includes the use of the internet and digital platforms such as social media ( LinkedIn , Facebook, Instagram, etc.), content marketing , online advertising.
Offline marketing : traditional media such as television, radio, print (newspapers, magazines), billboards and other forms of outdoor advertising.
Direct marketing : directly reaching out to customers through mailings, telemarketing, emails, or personal sales.
Event marketing : conferences, trade fairs, workshops or promotional events to promote a brand or product.
2) Know the average percentage reactivity
Find out what the click-through rate is, the number of visits, views, or other reactions.
How many users did you attract?
The results are usually in units, but sometimes in tens of percent.
3) How much does one reaction cost?
When compiling the potential in the company's marketing plan, it is good to know how much each response will cost me. Pay attention to whether it is a cost per click or a flat rate for the system , spot or copy. Also pay attention to the currency in which the amount is stated.
4) Estimate conversion percentages
A conversion is an action that I want a visitor to take. It could be a completed purchase, filling out an inquiry form, subscribing to a newsletter, or downloading an e-book.
5) And finally, derive the success rate of the contract
In B2B, this funnel narrowing is very important. You either know the numbers because you have experience or you find them out through struggle. Here are a few tips on how you can fight your way to the numbers:
from online systems
by units sold
according to listeners
according to viewers
according to traffic
by number of addresses
according to the database
The funnel is quite relentless, but it is absolutely necessary to KNOW this data . Only then can you rationally ARRANGE it – expand, include or perhaps throw it away. If you have read this far, it is clear that you are really interested in compiling a Marketing Plan for your company. What is step #2? We will write about that next time. Until then, you can gain a lot of inspiration and know-how by reading the articles on our website. And there are a lot of them there.