When do I best use which lead magnet?
Posted: Mon Feb 17, 2025 9:42 am
Depending on the phase of the buyer's journey, a different starting situation arises in which some lead magnets work better than others.
In the awareness or attention phase, the target customer becomes aware that they have a problem and tries to define it. In this initial situation, you must therefore gain the interest of the target customer and help them to grasp their problem.
Suitable lead magnets at this point are informative and "educational" content offers such as blog subscriptions, e-books, more general white papers, etc.
In the consideration phase , the desired customer knows what the problem is and will specifically look for possible solutions. At this point, you must therefore offer lead magnets that help with the choice of solution and the path to it. Suitable options at this point would be white papers comparing possible solutions, templates, instructions, tutorials or online training courses.
In the decision-making phase, the decision armenia whatsapp data has been made for a specific solution, but not yet who will use this solution. In this initial situation, it is about being the provider that the traveler ultimately decides on. This is about acquiring customers!
Suitable examples at this point would be step-by-step guides, a free demo of one of your services, a free (virtual) consultation, case studies to illustrate your way of working, performance comparisons, etc.
Application examples for phase-correct lead magnets
Below we give you two examples of suitable lead magnets in the B2B and B2C sectors.
Lead magnet example B2B:
Let's assume you are a service provider in the IT industry and offer comprehensive software solutions for data integration. You have already created your persona and their buyer's journey and can now use targeted lead magnets as part of your content strategy .
Your persona works for a large company in the automotive sector. Since data errors keep occurring within the supply chain, the persona begins to find out more about them. The persona ends up on your website via an interesting blog article and downloads your white paper on the topic of "software solutions and quality assurance".
Thanks to your white paper, your persona knows where the problem originates and is specifically looking for a solution. To find out more, the persona takes the online training you offer : "This is how you correctly implement software-based solutions!"
Your persona has decided on a software-based solution and you have been shortlisted as a provider/service for integration and implementation. Offer a free demo version of your software solution at this point to convince the persona of your product.
In the awareness or attention phase, the target customer becomes aware that they have a problem and tries to define it. In this initial situation, you must therefore gain the interest of the target customer and help them to grasp their problem.
Suitable lead magnets at this point are informative and "educational" content offers such as blog subscriptions, e-books, more general white papers, etc.
In the consideration phase , the desired customer knows what the problem is and will specifically look for possible solutions. At this point, you must therefore offer lead magnets that help with the choice of solution and the path to it. Suitable options at this point would be white papers comparing possible solutions, templates, instructions, tutorials or online training courses.
In the decision-making phase, the decision armenia whatsapp data has been made for a specific solution, but not yet who will use this solution. In this initial situation, it is about being the provider that the traveler ultimately decides on. This is about acquiring customers!
Suitable examples at this point would be step-by-step guides, a free demo of one of your services, a free (virtual) consultation, case studies to illustrate your way of working, performance comparisons, etc.
Application examples for phase-correct lead magnets
Below we give you two examples of suitable lead magnets in the B2B and B2C sectors.
Lead magnet example B2B:
Let's assume you are a service provider in the IT industry and offer comprehensive software solutions for data integration. You have already created your persona and their buyer's journey and can now use targeted lead magnets as part of your content strategy .
Your persona works for a large company in the automotive sector. Since data errors keep occurring within the supply chain, the persona begins to find out more about them. The persona ends up on your website via an interesting blog article and downloads your white paper on the topic of "software solutions and quality assurance".
Thanks to your white paper, your persona knows where the problem originates and is specifically looking for a solution. To find out more, the persona takes the online training you offer : "This is how you correctly implement software-based solutions!"
Your persona has decided on a software-based solution and you have been shortlisted as a provider/service for integration and implementation. Offer a free demo version of your software solution at this point to convince the persona of your product.