Social Media Management and Planning

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The automation processes run, for example, via so-called workflows. These control individual steps and activities in order to carry out measures and intelligently direct them in the right direction.

A few examples:

E-mail marketing, e.g. lead nurturing, maintaining new or existing contacts after filling out a form, cross selling or up selling to customers or maintaining existing customers.

Intelligent, progressive compilation afghanistan whatsapp data of lead forms on landing pages to enrich data from existing contacts
Automatic sorting of leads into different lists.

Lead scoring and automated forwarding of sales qualified leads
Taking over and controlling dialogues via chat bot.

Displaying personalized smart content on websites or landing pages
Providing the most relevant content possible by very specific segmentation of contacts based on their activities (e.g. page visits, email openings, interaction with content)
Creation and allocation of tasks – especially at the interface with sales
Depending on the tool used, the possibilities are sometimes very extensive. You therefore need experience, know-how and the right amount of automation. Marketing automation as an end in itself makes no sense.

Marketing automation often plays a central role in acquiring and nurturing leads. The question often arises: where does marketing end and sales begin? Inbound marketing is ultimately always about relevant content, the right context and good timing.