Almost of BB marketers use LinkedIn to generate leads, two thirds of them succefully - how well LinkedIn works for you
Posted: Mon Feb 17, 2025 9:00 am
Not only the production itself is a challenge, but also which content and which campaigns should take place when and how. With a clever campaign pattern in which you plan a pillar content for each month and then use content repurposing to use all channels, even small teams can produce good content on a regular basis. Inbound marketing campaign plan template Example_takeoff Inbound marketing agency Procedure: Set a campaign topic for each month.
It is best to derive the topic of the campaigns from your most 1000 mobile numbers database important use cases or features. The pain points and benefits arise from the customer interviews that you should carry out at the beginning of the year. Now comes the crucial point: start every campaign with pillar content. For example with a webinar, a podcast or a long-form article or another lead magnet.
Produce at least one good lead generation lead magnet for each campaign. Interactive self-service tools such as price calculators or self-aement tools work best today. Now implement a content repurposing strategy with your pillar content: Use parts of your pillar content and publish these parts on all channels where you expect your customers to be. For example, you can turn the webinar into short videos for social media and YouTube or create blog articles for your website from the webinar.
It is best to derive the topic of the campaigns from your most 1000 mobile numbers database important use cases or features. The pain points and benefits arise from the customer interviews that you should carry out at the beginning of the year. Now comes the crucial point: start every campaign with pillar content. For example with a webinar, a podcast or a long-form article or another lead magnet.
Produce at least one good lead generation lead magnet for each campaign. Interactive self-service tools such as price calculators or self-aement tools work best today. Now implement a content repurposing strategy with your pillar content: Use parts of your pillar content and publish these parts on all channels where you expect your customers to be. For example, you can turn the webinar into short videos for social media and YouTube or create blog articles for your website from the webinar.