Content in inbound marketing: the key to an effective strategy
Posted: Mon Feb 17, 2025 9:00 am
If you're already familiar with inbound marketing , you'll know that content is a fundamental part of the inbound methodology . It's more evolved than the old adage of 'content is king'.
Content is the message that the inbound strategy delivers : we create interesting content for the audience we are trying to attract with the intention of converting those visits into leads. That is why content is so important: it must be of interest and provide added value to the audience we are interested in. It is the currency we give in exchange for our clients opening their doors to us.
But facing a blank sheet of paper with the aim of creating relevant content is not an easy task if you do not have a strategy . To help you, we give you the keys that you must take into account to create content in inbound marketing.
Plan your strategy
Before you start writing, take some time to get organized. The first step is to italy phone number list decide what the purpose of the content you want to write is : writing a text for your blog is not the same as writing a more developed content offer to your prospects.
It is also important to choose the format that you are going to give to the content, depending on the tastes or interests of your buyer persona.
Finally, you need to choose a topic to write about, and at this point it’s crucial to know your buyer persona and their buyer journey . You should write about one topic or another depending on whether you want to provide educational content to help your prospects educate themselves on general aspects or the root of a problem ( Exploration stage ), on the solution to that problem ( Consideration stage ), or on content and resources that help them learn more and choose the best provider to implement that solution ( Decision stage ).
Create your content
Once again, we must take into account who our buyer persona is and what stage of the buyer's journey they are in to decide what you are going to write . It is not necessary to obsess over the length of a post , for example, it is better to write several posts on different aspects of the same topic than one very long one that our prospects get tired of reading. Also, remember that the more content you produce, the more search engines will index you .
Once you've created your content, it's time to focus on the design . Choose one that fits well with your content and your audience's preferences or the style of your industry.
Distribute your content
You've got your inbound marketing content, now it's time to distribute it. But don't make the mistake of thinking that posting it on your website or sharing it on social media is enough. You need to spend time distributing it - the right distribution technique puts the right content in front of the right person at the right time.
There are many ways to carry out this distribution of content in inbound marketing: on your website, blog, social networks, landing pages or through calls to action, not to mention email marketing. Depending on the type of content and who it is directed to, you should use one or the other.
Content is the message that the inbound strategy delivers : we create interesting content for the audience we are trying to attract with the intention of converting those visits into leads. That is why content is so important: it must be of interest and provide added value to the audience we are interested in. It is the currency we give in exchange for our clients opening their doors to us.
But facing a blank sheet of paper with the aim of creating relevant content is not an easy task if you do not have a strategy . To help you, we give you the keys that you must take into account to create content in inbound marketing.
Plan your strategy
Before you start writing, take some time to get organized. The first step is to italy phone number list decide what the purpose of the content you want to write is : writing a text for your blog is not the same as writing a more developed content offer to your prospects.
It is also important to choose the format that you are going to give to the content, depending on the tastes or interests of your buyer persona.
Finally, you need to choose a topic to write about, and at this point it’s crucial to know your buyer persona and their buyer journey . You should write about one topic or another depending on whether you want to provide educational content to help your prospects educate themselves on general aspects or the root of a problem ( Exploration stage ), on the solution to that problem ( Consideration stage ), or on content and resources that help them learn more and choose the best provider to implement that solution ( Decision stage ).
Create your content
Once again, we must take into account who our buyer persona is and what stage of the buyer's journey they are in to decide what you are going to write . It is not necessary to obsess over the length of a post , for example, it is better to write several posts on different aspects of the same topic than one very long one that our prospects get tired of reading. Also, remember that the more content you produce, the more search engines will index you .
Once you've created your content, it's time to focus on the design . Choose one that fits well with your content and your audience's preferences or the style of your industry.
Distribute your content
You've got your inbound marketing content, now it's time to distribute it. But don't make the mistake of thinking that posting it on your website or sharing it on social media is enough. You need to spend time distributing it - the right distribution technique puts the right content in front of the right person at the right time.
There are many ways to carry out this distribution of content in inbound marketing: on your website, blog, social networks, landing pages or through calls to action, not to mention email marketing. Depending on the type of content and who it is directed to, you should use one or the other.