The era of video marketing: a safe bet
Posted: Mon Feb 17, 2025 7:15 am
Are you still not using videos in your marketing campaigns? It's time to grab your camera and get the most out of it. Record videos, take photos, create gifs and anything else you can think of to give your strategy a visual touch. Video marketing is not an innovative tool, but its presence and impact are growing.
Videos are present in our daily lives, as social media users we usually watch at least one a day, and as marketers we will always keep this resource in mind because we know that our audience will watch it and also because of the advantages it offers:
Brand awareness. Video perfectly communicates the brand story we want to tell and encourages customer loyalty, which in marketing we call engagement . Recommendations from loyal brand consumers have a great bosnia and herzegovina phone number list power to convince other users' decisions, and if we add that 79 % of users say that videos also help them make purchasing decisions , we have a perfect formula for getting new customers.
Attracting an audience. Videos entertain and engage an audience . That's why they are used to attract an audience and thus gain new customers. It is very common in an email marketing campaign to mention the word 'video' in the subject line of the email, as it increases the opening rate.
In addition to increasing engagement , video marketing also helps companies prioritize potential customers. By analyzing the results obtained from the video and observing the buyer's journey , we can know which users we are interested in converting into customers and also if they are interested in our products or services.
Types of videos for your marketing strategy
There are multiple video options, but they all have the same goal: to offer a more personalized and comprehensive customer service experience.
1. Brand videos
What better way to introduce yourself than through a video , but don't confuse it with an ad! Gone are the days of long, boring videos or ads that really only served to get your name across. Nowadays, videos tell a story that dynamically explains who you are, what you do, how you do it... The main purpose is to create awareness around the brand and attract the target audience.
2. Event videos
If your company usually organizes events, it is a good opportunity to record interviews with speakers, statements from attendees and even make resource shots of the facilities and the environment . This way, the event will be more widely publicized and have more impact on social platforms.
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3. Educational videos and tutorials
They are the best option to show a new product or service to your audience . In addition to showing them its features, they also help them better understand why they need it. For example, a classic of this type of video is one in which a person has a problem, presents it to the audience and, finally, solves it by buying a product or contracting a service from the advertising company.
4. Animated videos
This format is normally used to explain the process of how a product is obtained; the characteristics of a service; or to deal with a complicated topic, either because it is abstract or because of social conflict. In other words, they explain concepts that are difficult to understand and that require images and graphics to facilitate comprehension and liven up the content.
5. 360º videos, virtual reality and augmented reality
There is more and more talk about 360º videos, virtual reality (VR) or augmented reality (AR). It is a reflection of the evolution of video , but each of them is characterized by the experience it offers to the viewer. Take note!
360º videos . This format allows viewers to 'travel' to a city, attend an event or enjoy an activity. The viewer can see the content from all angles as if they were physically there. For example, taking part in an air show or swimming with sharks .
Virtual reality . It allows the viewer to better control their experience, since through the glasses the user has the sensation of being immersed in the scenario shown by the glasses. The main difference with respect to 360º video is the use of glasses, a detail that greatly changes the user experience.
Augmented reality, through the screen of your mobile phone, for example, shows the reality of the environment, but the digital component is added.
6. Live videos
This option is perfect for Instagram stories . Live stream presentations and events , or even conduct interviews where viewers can ask questions and make comments.
Videos are present in our daily lives, as social media users we usually watch at least one a day, and as marketers we will always keep this resource in mind because we know that our audience will watch it and also because of the advantages it offers:
Brand awareness. Video perfectly communicates the brand story we want to tell and encourages customer loyalty, which in marketing we call engagement . Recommendations from loyal brand consumers have a great bosnia and herzegovina phone number list power to convince other users' decisions, and if we add that 79 % of users say that videos also help them make purchasing decisions , we have a perfect formula for getting new customers.
Attracting an audience. Videos entertain and engage an audience . That's why they are used to attract an audience and thus gain new customers. It is very common in an email marketing campaign to mention the word 'video' in the subject line of the email, as it increases the opening rate.
In addition to increasing engagement , video marketing also helps companies prioritize potential customers. By analyzing the results obtained from the video and observing the buyer's journey , we can know which users we are interested in converting into customers and also if they are interested in our products or services.
Types of videos for your marketing strategy
There are multiple video options, but they all have the same goal: to offer a more personalized and comprehensive customer service experience.
1. Brand videos
What better way to introduce yourself than through a video , but don't confuse it with an ad! Gone are the days of long, boring videos or ads that really only served to get your name across. Nowadays, videos tell a story that dynamically explains who you are, what you do, how you do it... The main purpose is to create awareness around the brand and attract the target audience.
2. Event videos
If your company usually organizes events, it is a good opportunity to record interviews with speakers, statements from attendees and even make resource shots of the facilities and the environment . This way, the event will be more widely publicized and have more impact on social platforms.
Please accept cookies to access this content
3. Educational videos and tutorials
They are the best option to show a new product or service to your audience . In addition to showing them its features, they also help them better understand why they need it. For example, a classic of this type of video is one in which a person has a problem, presents it to the audience and, finally, solves it by buying a product or contracting a service from the advertising company.
4. Animated videos
This format is normally used to explain the process of how a product is obtained; the characteristics of a service; or to deal with a complicated topic, either because it is abstract or because of social conflict. In other words, they explain concepts that are difficult to understand and that require images and graphics to facilitate comprehension and liven up the content.
5. 360º videos, virtual reality and augmented reality
There is more and more talk about 360º videos, virtual reality (VR) or augmented reality (AR). It is a reflection of the evolution of video , but each of them is characterized by the experience it offers to the viewer. Take note!
360º videos . This format allows viewers to 'travel' to a city, attend an event or enjoy an activity. The viewer can see the content from all angles as if they were physically there. For example, taking part in an air show or swimming with sharks .
Virtual reality . It allows the viewer to better control their experience, since through the glasses the user has the sensation of being immersed in the scenario shown by the glasses. The main difference with respect to 360º video is the use of glasses, a detail that greatly changes the user experience.
Augmented reality, through the screen of your mobile phone, for example, shows the reality of the environment, but the digital component is added.
6. Live videos
This option is perfect for Instagram stories . Live stream presentations and events , or even conduct interviews where viewers can ask questions and make comments.