Catalog of excuses for not updating a website
Posted: Mon Feb 17, 2025 7:11 am
When we approach a businessman or manager who has a powerful industrial, SaaS, mining, machinery, forestry or naval construction company, we always take a look at their website first and, if possible, we do a basic analysis of their performance. Normally, these companies focused on the B2B business have websites that could really be improved. Well, some of them are really disastrous.
They do not usually reflect the value of the company as an agent of value creation in its environment, nor do they help sales teams, nor do they allow us to understand their strengths or capabilities.
After many years of talking to clients, attending sales presentations, responding to requests for quotes, Bannister Global professionals have heard every possible excuse for not investing in digital marketing and not updating a website. And for every excuse, we have an objection .
“But my company sells abroad to a couple of B2B clients”
It is a huge mistake to think that having a powerful website with sufficient information and a well-stocked blog is only for companies that sell B2C. Without a doubt, Zara, Iberia and Vodafone have powerful websites, very well oriented to attract customers and close sales. However, this vocation is not exclusive to companies with millions of retail customers .
Industrial companies that want to succeed in the digital environment , belarus phone number list in today's economy, must have a powerful website that allows them to reach further, attract more customers and offer them value.
“We already have one that we made four years ago”
Congratulations, if your website is a few years old and you haven't uploaded any new content (project photos, product descriptions, success stories, etc.) since then, your website is brain dead . From all points of view. If its technology is outdated, if it wasn't created with SEO criteria, if it doesn't have an SSL certificate, if it has broken links... It's worthless.
It's not just about doing "web maintenance," which is also necessary. It's about creating useful content and staying ahead of the curve so that users can find you through Google .
“The IT guys who are in charge of my work are very busy”
Developing a website is not (only) a job for a team of IT professionals. If your company has IT professionals who are experts in industrial design software, automation, network maintenance or Java, Python or C programming, creating a website is not for them. What's more, if your company has an outsourced IT service to manage the ERP, the network or whatever, it is not a job for them either. The work of building a corporate website aimed at generating profits for a company must be led by a team of experts in content, messages, conversion channels... A marketing team .
They do not usually reflect the value of the company as an agent of value creation in its environment, nor do they help sales teams, nor do they allow us to understand their strengths or capabilities.
After many years of talking to clients, attending sales presentations, responding to requests for quotes, Bannister Global professionals have heard every possible excuse for not investing in digital marketing and not updating a website. And for every excuse, we have an objection .
“But my company sells abroad to a couple of B2B clients”
It is a huge mistake to think that having a powerful website with sufficient information and a well-stocked blog is only for companies that sell B2C. Without a doubt, Zara, Iberia and Vodafone have powerful websites, very well oriented to attract customers and close sales. However, this vocation is not exclusive to companies with millions of retail customers .
Industrial companies that want to succeed in the digital environment , belarus phone number list in today's economy, must have a powerful website that allows them to reach further, attract more customers and offer them value.
“We already have one that we made four years ago”
Congratulations, if your website is a few years old and you haven't uploaded any new content (project photos, product descriptions, success stories, etc.) since then, your website is brain dead . From all points of view. If its technology is outdated, if it wasn't created with SEO criteria, if it doesn't have an SSL certificate, if it has broken links... It's worthless.
It's not just about doing "web maintenance," which is also necessary. It's about creating useful content and staying ahead of the curve so that users can find you through Google .
“The IT guys who are in charge of my work are very busy”
Developing a website is not (only) a job for a team of IT professionals. If your company has IT professionals who are experts in industrial design software, automation, network maintenance or Java, Python or C programming, creating a website is not for them. What's more, if your company has an outsourced IT service to manage the ERP, the network or whatever, it is not a job for them either. The work of building a corporate website aimed at generating profits for a company must be led by a team of experts in content, messages, conversion channels... A marketing team .