Terminology:
Upselling is selling the same product again, perhaps in a different format.
Cross-sale is the additional sale of another product during an upsell or sale.
In general, you first need to learn how to make regular “sales.” Gradually mastering the technologies of upsales and crosssales.
How to do an upsell
Let's call it an upsell - an extension, or a repurchase. Additional purchase.
It's very simple. Is the client happy with the product's result? Great! We suggest australia whatsapp number data increasing the volumes. And that's it. If the client needs the product, he will buy it. If the client doesn't need the product, there's no way to persuade him. However! You can do a cross-sale.
How to do a cross-sale
Let's call it "selling more". Usually they sell more during the repurchase.
For example, you were selling an elephant to a client. The client bought it. He rode it and wanted another one. And you sell the elephant and in the meantime offer to buy a fan that can be installed on the elephant. The client might be interested in this offer.
What does cross-selling look like in a call center?
The client buys cold calls, gets results, asks for an extension. We extend and simultaneously offer CRM implementation.
An alternative to the classic cross-sale is a replacement sale. That is, when the client does not want to buy an elephant, but he is interested in a fan!
Opinion: This is all unnecessary food for the brain. Everyone understands that by selling A, you can also offer B. The logic of spin-selling has never let anyone down. We communicate with clients and understand their needs. Knowing their needs, you can sell anything.
And the article turned out to be kind of vulgar. Simple things can't be distorted like that.
How to do upsells and crosssells?
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