The importance of the shopping experience in e-commerce
Posted: Mon Feb 17, 2025 6:07 am
Imagine a physical store that sells beauty and hygiene products. Now imagine a consumer looking for makeup items, like lipstick, for example.
In this store, she will probably be able to try several brands, colors, formats like stick and liquid, before deciding on one of them, okay?
But let's suppose that she was also interested in a hair strengthener.
In this case, she will not be able to certify the quality of the brand at the time of purchase, as the result is not immediate. However, it is likely that a salesperson will be available to answer her questions.
In e-commerce, this consumer has neither of these two options to help her in her purchasing decision.
That's why it's so important to provide photos and a detailed description of the items sold in your online store.
Benefits of offering a good experience
When choosing to buy something online, people are looking to enjoy all the ease that digital channels offer. But this alone is not enough.
They also need access to complete information about the product they want to purchase and have the same security as they would have when buying it in a physical retail store.
Some data from the EQI 2021 Health, Hygiene and Beauty confirm this. According to the research:
82.1% of consumers say that content on product sri lanka phone number list pages influences their purchasing decision;
32.4% have already stopped making a purchase due to having little information and images of the product.
Do you see how important it is to offer detailed and complete information to achieve more sales conversions?
But the benefits of ensuring a good experience go beyond that.
If an online store provides customers with as much information as possible about a product, they are less likely to feel cheated or frustrated when they have their order in their hands.
This prevents the company from having problems with complaints and returns, for example.
Another advantage of offering comprehensive information on your e-commerce site is the improvement in your website's positioning on Google and other search engines.
The more relevant content a page has, the more likely it is to perform well in SEO and generate more visibility for your store!
In this store, she will probably be able to try several brands, colors, formats like stick and liquid, before deciding on one of them, okay?
But let's suppose that she was also interested in a hair strengthener.
In this case, she will not be able to certify the quality of the brand at the time of purchase, as the result is not immediate. However, it is likely that a salesperson will be available to answer her questions.
In e-commerce, this consumer has neither of these two options to help her in her purchasing decision.
That's why it's so important to provide photos and a detailed description of the items sold in your online store.
Benefits of offering a good experience
When choosing to buy something online, people are looking to enjoy all the ease that digital channels offer. But this alone is not enough.
They also need access to complete information about the product they want to purchase and have the same security as they would have when buying it in a physical retail store.
Some data from the EQI 2021 Health, Hygiene and Beauty confirm this. According to the research:
82.1% of consumers say that content on product sri lanka phone number list pages influences their purchasing decision;
32.4% have already stopped making a purchase due to having little information and images of the product.
Do you see how important it is to offer detailed and complete information to achieve more sales conversions?
But the benefits of ensuring a good experience go beyond that.
If an online store provides customers with as much information as possible about a product, they are less likely to feel cheated or frustrated when they have their order in their hands.
This prevents the company from having problems with complaints and returns, for example.
Another advantage of offering comprehensive information on your e-commerce site is the improvement in your website's positioning on Google and other search engines.
The more relevant content a page has, the more likely it is to perform well in SEO and generate more visibility for your store!