Domain migration: discover how to make the process frictionless with our comprehensive guide

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It's normal for a website to go through several changes throughout its life. As a brand evolves, it launches new products, creates new strategies, and may even change its name.

Since the website, by its very nature and function, needs to keep up with changes, it is quite common to have to go through a migration process.

Migrating a domain means moving the entire site to a new web address.

The domain is used to identify and locate your website . So when you do a migration, you change your Internet address and you need to move all your files and notify everyone (users, Google, and browsers) about the change.

Below, we will tell you how this process works and what precautions you should take in the different steps of domain migration .

In this post you will see:

What is domain migration?
What is a domain?
When do you need to migrate your domain?
When should you NOT migrate your domain?
How is domain migration performed?
Read to the end!

What is domain migration?
Domain migration is the process of moving a site from one address to another on the web. This address is what we call a domain .

Migration, also called domain transfer, involves significant SEO issues . After all, when we change, we lose all authority, i.e. strength in the search results rankings.

In addition to the impacts to Google, domain singapore phone number list migration can also impact user experience .

If no traffic migration work is done , the site may lose visitors and all the business opportunities they generate. And if they are not well received on the new domain, you could also lose the engagement of those who do manage to reach you.

Therefore, it is necessary to establish a domain migration plan to avoid major impacts on site traffic and Google rankings, which can cause a lot of damage to your Digital Marketing plan .

To carry out this entire process, IT and Marketing teams must work together. The technical aspects of the website and SEO are the responsibility of the IT team, but it is the Marketing team that handles outreach, customer relations and content strategies .

Later on, we will explain how to perform the domain migration with all these precautions. But, to understand what we are going to talk about, you must first know more precisely what a domain is and how it works.