2. A strong Product Branding (or sub-brand) is reduced to a sub-market
Posted: Mon Feb 17, 2025 5:49 am
Let’s dig deeper into Pepsi products. When you see Pepsi Zero Sugar, you also quickly know what’s going on ( spoiler alert: there’s no sugar).
At first glance, people might think this is bad. It will certainly limit sales. Children don't want it, and neither do people who don't like artificial sweeteners.
This is exactly the function of product branding, it narrows the target audience to a specific submarket.
So Pepsi Zero Sugar is actually a great brand of product. You instantly narrow your market down to just those people who want sugar-free sodas that taste like Pepsi.
3. Strong Product Branding illustrates the product
Finally, the best product branding gives consumers an instant idea of what's in the package. The name, logo, and packaging images all work together here.
Look at Ruffles potato chips (chips again!), it could be a clothing or fabric brand, but the shape of the packaging and the images make it clear that we are dealing with potato chips!
And once those elements put the consumer mindset into chip territory, it becomes pretty clear what Ruffles means about the chips themselves.
The slogan "Ruffles Have Ridges" also eliminates any chance of misunderstanding.
What are some examples of successful product brands?
We already showed you some examples romania phone number list of successful product branding in the previous section. Here are a few more to get your creative juices flowing .
Apple: MacBook Air / Pro
Any post or article anywhere that talks about big brands will include Apple for all the obvious reasons: they make tons of money and we all want their products .
But what about the product brand? The company has had many successes, but also some failures along the way. MacBook Air and MacBook Pro are fantastic, let's see why:
The " book " part (along with the product design and packaging) makes it clear that you are purchasing a laptop.
" Air " suggests thin and light (and the rest of the branding matches).
" Pro " suggests a professional-level device, probably with a higher price tag.
Finally, " Mac " tells us that it is a Mac, not a PC.
And those are just the words. Product images, advertising slogans, etc. reinforce all the above points and also create additional interest.
At first glance, people might think this is bad. It will certainly limit sales. Children don't want it, and neither do people who don't like artificial sweeteners.
This is exactly the function of product branding, it narrows the target audience to a specific submarket.
So Pepsi Zero Sugar is actually a great brand of product. You instantly narrow your market down to just those people who want sugar-free sodas that taste like Pepsi.
3. Strong Product Branding illustrates the product
Finally, the best product branding gives consumers an instant idea of what's in the package. The name, logo, and packaging images all work together here.
Look at Ruffles potato chips (chips again!), it could be a clothing or fabric brand, but the shape of the packaging and the images make it clear that we are dealing with potato chips!
And once those elements put the consumer mindset into chip territory, it becomes pretty clear what Ruffles means about the chips themselves.
The slogan "Ruffles Have Ridges" also eliminates any chance of misunderstanding.
What are some examples of successful product brands?
We already showed you some examples romania phone number list of successful product branding in the previous section. Here are a few more to get your creative juices flowing .
Apple: MacBook Air / Pro
Any post or article anywhere that talks about big brands will include Apple for all the obvious reasons: they make tons of money and we all want their products .
But what about the product brand? The company has had many successes, but also some failures along the way. MacBook Air and MacBook Pro are fantastic, let's see why:
The " book " part (along with the product design and packaging) makes it clear that you are purchasing a laptop.
" Air " suggests thin and light (and the rest of the branding matches).
" Pro " suggests a professional-level device, probably with a higher price tag.
Finally, " Mac " tells us that it is a Mac, not a PC.
And those are just the words. Product images, advertising slogans, etc. reinforce all the above points and also create additional interest.