Important evaluations
Posted: Mon Feb 17, 2025 5:18 am
As we've seen, traffic alone doesn't mean much. And neither do the green numbers on Google Analytics dashboards from month to month. It's essential to know which are the most important metrics and results to monitor according to our objectives.
As an example, we will point out three interesting indicators that we like to follow here at Rock and that you can apply as well. Of course, you can add other metrics and analysis focused on your specific situation.
1. Expected growth
As in the previous example, an important indicator we follow here is the expected growth for the year. In line with the growth of previous years, we make a projection and consider the traffic that each month usually represents annually.
From that, we have a growth projection. That way, we can see that growth in the second half of the year was not satisfactory, not because there was no increase month-on-month, but because growth was low based on the performance potential of those months.
Since we used this example before, I won’t spend too much time talking about expected traffic. Let’s move on to the next KPI .
2. Traffic quality
As we said, traffic in and of itself is a vanity metric. It's no use having a liquor store and the traffic is primarily children and teenagers.
So, there are some data and metrics that will help indicate whether the traffic you are receiving is made up of exactly the visitors you want.
3. Conversions
The first and most important factor is panama phone number list conversions . They are the main indicator of whether your blog visitors are really the people you want to attract. To do this, it is essential that you have conversion points on your website and blog, taking your visitor through the sales funnel.
After all, your ultimate goal is to convert them into customers and/or promoters of your brand .
This analysis helps you understand visitors and drop-offs at each stage of the funnel. It often results in a large number of conversions at the top of the funnel, but that still doesn’t guarantee that they are the desired visitors, i.e. those who are willing to move through the customer journey .
You can track these conversions through automation tools like Hubspot, Mautic, Mailchimp, and RD Station . Or you can create goals and conversions within Google Analytics to track the quality of your traffic and the results generated by the visits.
It is important to always remember to segment traffic into “Organic Traffic”; after all, we want to analyze the traffic coming from Google.
As an example, we will point out three interesting indicators that we like to follow here at Rock and that you can apply as well. Of course, you can add other metrics and analysis focused on your specific situation.
1. Expected growth
As in the previous example, an important indicator we follow here is the expected growth for the year. In line with the growth of previous years, we make a projection and consider the traffic that each month usually represents annually.
From that, we have a growth projection. That way, we can see that growth in the second half of the year was not satisfactory, not because there was no increase month-on-month, but because growth was low based on the performance potential of those months.
Since we used this example before, I won’t spend too much time talking about expected traffic. Let’s move on to the next KPI .
2. Traffic quality
As we said, traffic in and of itself is a vanity metric. It's no use having a liquor store and the traffic is primarily children and teenagers.
So, there are some data and metrics that will help indicate whether the traffic you are receiving is made up of exactly the visitors you want.
3. Conversions
The first and most important factor is panama phone number list conversions . They are the main indicator of whether your blog visitors are really the people you want to attract. To do this, it is essential that you have conversion points on your website and blog, taking your visitor through the sales funnel.
After all, your ultimate goal is to convert them into customers and/or promoters of your brand .
This analysis helps you understand visitors and drop-offs at each stage of the funnel. It often results in a large number of conversions at the top of the funnel, but that still doesn’t guarantee that they are the desired visitors, i.e. those who are willing to move through the customer journey .
You can track these conversions through automation tools like Hubspot, Mautic, Mailchimp, and RD Station . Or you can create goals and conversions within Google Analytics to track the quality of your traffic and the results generated by the visits.
It is important to always remember to segment traffic into “Organic Traffic”; after all, we want to analyze the traffic coming from Google.