Which brands are using this strategy?
Posted: Mon Feb 17, 2025 4:12 am
Many brands are using visual storytelling right now. The most interesting thing about this strategy is that it imposes no restrictions. No matter the segment of the company, or even its tone of voice, it is possible to create an engaging narrative with the help of the image.
Let's see some examples and cases below!
HubSpot
This is a good example of how a simple meme can generate identification in the recipient, tell a story and achieve great engagement.
HubSpot created a simple social media post that shows how one salesperson deals with the often incorrect perception people have about their job.
hubspot sales
Burberry
In celebration of its 160th anniversary, the brand produced an epic mexico phone number list video in a format similar to movie trailers.
Burberry tells its story from its founding , showing the journey of its creator. In this example, the highlight is the fact that they create a portrait of a story in film format.
The Tale of Thomas Burberry - Burberry Festive Film 2016
Gillette
The brand decided to address the issuemexico phone number list of male behavior, showing its impacts.
The Gillette We Believe: The Best Men Can Be campaign shows how it is possible, in everyday life, to deconstruct the stigmas of harmful behaviour towards others.
We Believe: The Best Men Can Be | Gillette (Short Film)
The engagement that can be achieved is related to the fact that the topic is increasingly discussed and men have become interested in abandoning old habits.
Visual storytelling can reach any audience on different platforms and using different media formats. With quality storytelling, portraying characters as regular people and addressing issues relevant to the consumer, it is possible to engage.
As you can see, Storytelling is a very relevant topic. After all, a good Marketing action is nothing more than telling a good story. That is why you should continue studying the subject. Read our post on how to do Interactive Storytelling and get ready to delight your audience.
Let's see some examples and cases below!
HubSpot
This is a good example of how a simple meme can generate identification in the recipient, tell a story and achieve great engagement.
HubSpot created a simple social media post that shows how one salesperson deals with the often incorrect perception people have about their job.
hubspot sales
Burberry
In celebration of its 160th anniversary, the brand produced an epic mexico phone number list video in a format similar to movie trailers.
Burberry tells its story from its founding , showing the journey of its creator. In this example, the highlight is the fact that they create a portrait of a story in film format.
The Tale of Thomas Burberry - Burberry Festive Film 2016
Gillette
The brand decided to address the issuemexico phone number list of male behavior, showing its impacts.
The Gillette We Believe: The Best Men Can Be campaign shows how it is possible, in everyday life, to deconstruct the stigmas of harmful behaviour towards others.
We Believe: The Best Men Can Be | Gillette (Short Film)
The engagement that can be achieved is related to the fact that the topic is increasingly discussed and men have become interested in abandoning old habits.
Visual storytelling can reach any audience on different platforms and using different media formats. With quality storytelling, portraying characters as regular people and addressing issues relevant to the consumer, it is possible to engage.
As you can see, Storytelling is a very relevant topic. After all, a good Marketing action is nothing more than telling a good story. That is why you should continue studying the subject. Read our post on how to do Interactive Storytelling and get ready to delight your audience.