Content syndication: what is the process and how to do it? Discover its importance in digital marketing
Posted: Mon Feb 17, 2025 3:36 am
Today, we will clarify your doubts and you will learn everything you need to know so that at the end of the reading you can use this strategy masterfully.
Join us!
What is content syndication?
Content syndication is the practice of republishing content that has already been published on another website, giving due credit to its creator and linking back to the original post.
The content shared on a new domain can be very varied and diverse. Although articles are the main focus of syndication, it is possible to republish a video, a podcast, an infographic, interactive content, etc. Any type of content common in digital marketing can be republished.
This web syndication can benefit both the creator of the original article and the one who did the syndication .
In the first case, it is a great way to get backlinks and increase brand authority, since if another blog shares your article with the prominence of a syndication, there is no doubt that you have produced quality content.
On the other hand, it is also interesting for the domain that shares your article, since its domain will host quality content that will surely increase its authority and contribute to its positioning in search engines .
Differences between syndication, guest posting and content repurposing
Before we continue, we need to clarify the difference between syndication, guest posts , and content repurposing.
As we already mentioned, syndication is the act of sharing content previously published on another domain .
However, guest posts are completely original content. While they may have similar effects, the practice is completely different. Let's remember a little more about this practice.
Guest posts
Guest posts are original publications that a kuwait phone number list brand or a person who wants to increase their authority on a specific topic makes on a third-party domain .
To do this, you request a space on a domain that you consider appropriate for writing a guest article, without demanding any compensation in return, other than a link to your website or blog.
This practice is beneficial because it provides original content to the domain that will receive the collaboration and helps the creator of this content to have a backlink on a domain that is interesting to him.
On the other hand, content repurposing is also something different, as it uses your own content to give it new uses. Let's remember that concept better.
Join us!
What is content syndication?
Content syndication is the practice of republishing content that has already been published on another website, giving due credit to its creator and linking back to the original post.
The content shared on a new domain can be very varied and diverse. Although articles are the main focus of syndication, it is possible to republish a video, a podcast, an infographic, interactive content, etc. Any type of content common in digital marketing can be republished.
This web syndication can benefit both the creator of the original article and the one who did the syndication .
In the first case, it is a great way to get backlinks and increase brand authority, since if another blog shares your article with the prominence of a syndication, there is no doubt that you have produced quality content.
On the other hand, it is also interesting for the domain that shares your article, since its domain will host quality content that will surely increase its authority and contribute to its positioning in search engines .
Differences between syndication, guest posting and content repurposing
Before we continue, we need to clarify the difference between syndication, guest posts , and content repurposing.
As we already mentioned, syndication is the act of sharing content previously published on another domain .
However, guest posts are completely original content. While they may have similar effects, the practice is completely different. Let's remember a little more about this practice.
Guest posts
Guest posts are original publications that a kuwait phone number list brand or a person who wants to increase their authority on a specific topic makes on a third-party domain .
To do this, you request a space on a domain that you consider appropriate for writing a guest article, without demanding any compensation in return, other than a link to your website or blog.
This practice is beneficial because it provides original content to the domain that will receive the collaboration and helps the creator of this content to have a backlink on a domain that is interesting to him.
On the other hand, content repurposing is also something different, as it uses your own content to give it new uses. Let's remember that concept better.