How to run a successful Live Commerce campaign?

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Although Live Commerce is still an unknown channel for many, some best practices are emerging and valuable lessons are being proposed to generate replicable processes.

Here are some of the best tips:

Define the product and the audience
Before you start you should define the stage reached by your products in the life cycle, for example:

Are you looking to generate buzz for a new product?
Do you want to remove stock of a stagnant item?
Is your goal to give a star product a bigger boost?
Whatever your need, Live Commerce can be an ideal medium to create brand awareness and showcase features, while attracting many compulsive consumers who often only buy once and don't return.

The ideal format
Before setting up a live event, campaigns typically use Key Opinion Leaders (KOLs), or Key Opinion Consumers (KOCs) as hosts to conduct the entire presentation, introduce the product, and interact with streamed users.

However, there are different formats that must be taken into account to hit the target with the particulars of your product and, of course, the intention behind the transmission. Some of them are:

tutorials demonstrating product functionality and user guides;
interviews with relevant consumers or influencers in the segment;
behind the scenes, offering an exclusive look at the making of the products or the history of the company.
Facilitators
Planning a Live Commerce event also involves deciding on elements inherent to the campaign, such as:

Technologies
Here you need to decide on the platforms kazakhstan phone number list or marketplace that will be used as the streaming provider and that allows the integration of e-commerce functionalities.

Monitoring
Just as in e-commerce, in Live Commerce it is an excellent practice to use tracking and metrics monitoring solutions to evaluate the impact of the presentation on the audience and understand what works and what doesn't.

Marketing
Like any other digital marketing strategy, Digital Marketing is implicit. So invest in dissemination and advertising resources – especially Omnichannel – to inform viewers about upcoming events through newsletters, emails, apps, ads and, of course, social media .

Already got it? If so, and you're ready to execute your Live Commerce strategy, take inspiration from these examples to get started.