What is real-time marketing and how to implement it in your strategies
Posted: Mon Feb 17, 2025 3:20 am
Over the years, Digital Marketing has evolved from a new idea that businesses are just beginning to understand, to the point where there are now a large number of strategies that you can use to develop your program.
While this gives marketers the ability to dig deeper into their organizations and find the right approaches that deliver the best results, it can also confuse them about which path to take.
Some strategies are not suitable for annual or quarterly plans, Real-Time Marketing is an example of a strategy that all brands should be aware of , as it is difficult to implement in a long-term strategy, but can generate great results.
In this post we will see:
What is Real-Time Marketing?
Why does Real-Time Marketing work?
4 tips for success with a real-time marketing strategy
Real-time marketing examples
Real-time marketing is a great strategy for brands
What is Real-Time Marketing?
As you can guess from the name, it is a ivory coast phone number list marketing approach that comes from reacting to current events, trends or comments in real or near real time, almost always on social media.
Real-time marketing relies heavily on social listening, as by monitoring social trends, hashtags, and conversations, brands can find the right real-time events to engage with and interact with.
This means that it is not a strategy that can be integrated into your content calendar, because real-time marketing cannot be anticipated.
Many brands are resistant to the idea of ​​dedicating time to it, unless they have a full-time social media team.
So we can say that success in real-time marketing means being aware of this characteristic and being prepared in case an opportunity arises.
While this gives marketers the ability to dig deeper into their organizations and find the right approaches that deliver the best results, it can also confuse them about which path to take.
Some strategies are not suitable for annual or quarterly plans, Real-Time Marketing is an example of a strategy that all brands should be aware of , as it is difficult to implement in a long-term strategy, but can generate great results.
In this post we will see:
What is Real-Time Marketing?
Why does Real-Time Marketing work?
4 tips for success with a real-time marketing strategy
Real-time marketing examples
Real-time marketing is a great strategy for brands
What is Real-Time Marketing?
As you can guess from the name, it is a ivory coast phone number list marketing approach that comes from reacting to current events, trends or comments in real or near real time, almost always on social media.
Real-time marketing relies heavily on social listening, as by monitoring social trends, hashtags, and conversations, brands can find the right real-time events to engage with and interact with.
This means that it is not a strategy that can be integrated into your content calendar, because real-time marketing cannot be anticipated.
Many brands are resistant to the idea of ​​dedicating time to it, unless they have a full-time social media team.
So we can say that success in real-time marketing means being aware of this characteristic and being prepared in case an opportunity arises.