Inbound Sales

[zihadhasan01827]

Inbound Sales includes producing content relevant to your ICP - Ideal Customer Profile and helping them find your business easily, preferably organically.

Ultimately, the goal of Inbound Sales is to generate leads consistently, even without a decrease in the active prospecting that is the foundation of Inside Sales.

Once you've generated the leads, it's time to nurture them with automation tools and, of course, more content tailored to their needs. Through them, you can generate many leads at once and then nurture them accurately.

And, best of all, it is continuous , since valuable content has no expiration date. This is one of the main advantages of the Inbound model: its greater sustainability.

Generating and nurturing leads at scale through relevant content assigned to each step of the customer journey is the foundation of the concept known — and pursued — by many companies as a sales machine .

Outbound Sales
Outbond is the traditional method in which salespeople actively approach prospects , usually by phone, email or advertising.

Contrary to what many people think, the Outbound sales model is not bad, it just needs to be used correctly.

Active prospecting , for example, does not work if the contact is not well segmented and targeted. Advertising must also be done on the basis of a strategy and direct interested parties to the appropriate acquisition and qualification channels.

The great advantage of the Outbound model hong kong phone number list over Inbound is the response time. A good strategy can generate sales quickly, while Inbound takes longer to produce results.

Here is the objective comparison between both methods:

Inbound:

lower cost of scale;
takes longer to give results;
customers search for the company;
focuses on creating a lasting relationship with customers;
lower acquisition cost (generally).
Outbound:

higher cost of scale;
less time to results;
the company seeks customers directly;
focuses on making a direct offer;
higher acquisition cost (generally).
Seen in this way, it is much easier to see that we are talking about strategies that are extremely complementary, isn't it? In many cases, it is worth investing in both forms of sales to accelerate the growth of the company without losing strength in the long term.