D2C marketing wins in the video game industry
Posted: Sun Feb 16, 2025 9:52 am
Several brands are already finding ways to win over gamers and turn them into loyal customers for their own products.
Just look at Mountain Dew and how they are connecting with the gaming industry.
Gamers purchase their products, then go to their designated store (ecommerce) and enter codes in exchange for exclusive game add-ons or virtual currency.
The brand even goes a step further, introducing a drink specifically targeted at gamers with an attached customer loyalty program.
MTN DEW® | Call of Duty® Black Ops Cold War | Rush for 2XP
Otro ejemplo de Direct-to-Consumer es una estrategia adoptada por la marca Butterfinger, creando un minijuego y ofreciéndolo en Twitch por tiempo limitado.
For them, this is an interactive france phone number list gaming promotion that works.
Abstract: The GaaS model can provide new insights for marketers
Marketers can benefit from learning about the business model that is taking the gaming industry by storm, the Games as a Service (GaaS) model.
By customizing subscription and billing options, facilitating in-game microtransactions, improving in-game advertising, and consistently providing good content, the gaming industry has found a way to effectively retain customers while also gaining new ones.
The key, essentially, is engagement and at the heart of that engagement strategy are content experiences.
If you want to learn more about content experiences and how to execute them effectively, check out our blog post on the topic.
Just look at Mountain Dew and how they are connecting with the gaming industry.
Gamers purchase their products, then go to their designated store (ecommerce) and enter codes in exchange for exclusive game add-ons or virtual currency.
The brand even goes a step further, introducing a drink specifically targeted at gamers with an attached customer loyalty program.
MTN DEW® | Call of Duty® Black Ops Cold War | Rush for 2XP
Otro ejemplo de Direct-to-Consumer es una estrategia adoptada por la marca Butterfinger, creando un minijuego y ofreciéndolo en Twitch por tiempo limitado.
For them, this is an interactive france phone number list gaming promotion that works.
Abstract: The GaaS model can provide new insights for marketers
Marketers can benefit from learning about the business model that is taking the gaming industry by storm, the Games as a Service (GaaS) model.
By customizing subscription and billing options, facilitating in-game microtransactions, improving in-game advertising, and consistently providing good content, the gaming industry has found a way to effectively retain customers while also gaining new ones.
The key, essentially, is engagement and at the heart of that engagement strategy are content experiences.
If you want to learn more about content experiences and how to execute them effectively, check out our blog post on the topic.