How is visual search applied to ecommerce?
Posted: Sun Feb 16, 2025 9:31 am
You've already understood what visual search is, but what does all this information have to do with your ecommerce? The answer is: absolutely everything . To attract more consumers to your online store, you need to optimize their experience and pave the way for them to find your page, right?
So, you need to adapt to the preferences of the audience, who, by pure human nature, have a much more visual intelligence. After all, 90% of the information transmitted to the brain is in the form of images , which are processed 60 thousand times faster than text, no matter how scannable it is.
Using visual search in your e-commerce therefore means making it easier for customers to find your products. All they have to do is upload photos of the items they want and the search pages will show them visually similar options.
If you already have a strategy related to the use of SEO techniques, you already know the great advantages of optimizing your buyer persona 's search journey .
Below, we will detail the benefits of introducing visual search into your ecommerce operations.
How can your ecommerce benefit from visual search?
What is driving the public to have an increasing interest in online shopping? The answers may vary, but points such as the agility of the process and the practicality of completing the transaction cannot be ignored. That said, competition in the market forces brands to find creative ways to leverage these factors .
The first advantage observed in this type of el salvador phone number list search is therefore the simplification of the consumer's journey. Unlike keyword-focused searches, the use of images makes it possible to achieve much greater precision in the results.
The easier and more accurate it is for consumers to find what they are looking for, the greater their satisfaction will be . As we know, satisfied customers are more likely to convert, which is an important factor in increasing your company's profits and other results.
That's not just an opinion. According to a study by Criteo , stores that invest in this technology are expected to see an increase in their profit margins of up to 30% by 2021.
In addition, a market mapping conducted by Slyce revealed that e-commerce sites that use visual search have:
48% more product views;
75% increase in chances of customer return;
a website dwell rate of 58% higher than normal;
9% growth in the average ticket.
Want to know more details about the benefits of this resource? Keep reading!
So, you need to adapt to the preferences of the audience, who, by pure human nature, have a much more visual intelligence. After all, 90% of the information transmitted to the brain is in the form of images , which are processed 60 thousand times faster than text, no matter how scannable it is.
Using visual search in your e-commerce therefore means making it easier for customers to find your products. All they have to do is upload photos of the items they want and the search pages will show them visually similar options.
If you already have a strategy related to the use of SEO techniques, you already know the great advantages of optimizing your buyer persona 's search journey .
Below, we will detail the benefits of introducing visual search into your ecommerce operations.
How can your ecommerce benefit from visual search?
What is driving the public to have an increasing interest in online shopping? The answers may vary, but points such as the agility of the process and the practicality of completing the transaction cannot be ignored. That said, competition in the market forces brands to find creative ways to leverage these factors .
The first advantage observed in this type of el salvador phone number list search is therefore the simplification of the consumer's journey. Unlike keyword-focused searches, the use of images makes it possible to achieve much greater precision in the results.
The easier and more accurate it is for consumers to find what they are looking for, the greater their satisfaction will be . As we know, satisfied customers are more likely to convert, which is an important factor in increasing your company's profits and other results.
That's not just an opinion. According to a study by Criteo , stores that invest in this technology are expected to see an increase in their profit margins of up to 30% by 2021.
In addition, a market mapping conducted by Slyce revealed that e-commerce sites that use visual search have:
48% more product views;
75% increase in chances of customer return;
a website dwell rate of 58% higher than normal;
9% growth in the average ticket.
Want to know more details about the benefits of this resource? Keep reading!