Okay, now what? What can I do to adapt and maintain my brand’s results?

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Privacy changes mean that first-party data is no longer an option – it has to be part of your strategy .

With an uncertain future for the online advertising industry, it is time for brands to explore other ways to reach their audiences with high-quality content.

A successful and future-proof marketing strategy should focus on how to obtain high-quality personal data using your channels. This way, you avoid privacy issues and have full control over the data.

It's not true that people don't want to give their data to companies. They may give you details because they trust you and see the value in your offerings.

We're talking about building a real relationship between your customers and your brand. This is the game changer!

That's why organic traffic, SEO and email are becoming increasingly important when combined with high-quality content.

By understanding your buyer’s journey and mapping your content offering accordingly, you can create the right formats to reach your audience at every stage of the funnel.

Companies that win the race to leverage first-party data using their own channels will take the lead in the new era of privacy and have a significant advantage over the competition.

Interactive content can change this panorama in your favor
Most brands don’t focus on capturing first-party dominican republic phone number list data as much as they could with the technology available today. Facebook ads, especially, gave them a cheaper way to target people.

As more marketers decided to use it, the cost started to grow. But now we're talking about losing some of the most important things about ads: targeting intelligence .

How can you solve this? Providing real value to your customers through interactive experiences is an incredible way to capture first-party data and gain a certain independence from the advertising industry and third-party cookies, for example.

Check out our Interactive Content Guide to learn more about trends in the interactive content universe and the benefits it adds to your marketing efforts.

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