Brazilian Fleets Test, Twitter Stories
Brazilian Fleets Test, Twitter Stories
At first glance, Fleets seems to be intentionally very simple to use, both for the creator of the ephemeral message and the people who view it. And that seems to fit perfectly with Twitter's goal of encouraging exchanges and interactions on the platform.
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Stories have become the preferred format for social networkers, and ⅓ of the most viewed stories are created by… Companies! This is a great opportunity to connect with your audiences in an immersive and more intimate format.
A good lever to work on your notoriety but also a good way to armenia phone number data increase the reach of your publications in the news feed: in fact, stories are so popular that algorithms often take into account the consumption of your stories to decide whether to offer your publications in the news feeds. In short, the more your subscribers watch your stories and interact with them, the more your publications will be offered to them in their news feeds.
Second point, engagement! Stories allow you to engage your audience in much more immersive content (because it's full screen) than publications in a feed allow. The narrative patterns are more complex, the attention span is longer and the engagement is higher. And finally, action! On Instagram (for accounts > 10k followers) and Snapchat, it is possible to add a Call To Action called Swipe-Up. By swiping the screen upwards, the user will be sent to the URL of your choice. Thanks to this outgoing link, you will be able to meet your marketing objectives: traffic, conversion, lead generation, etc.