Checklist of factors to verify before sending the newsletter
Posted: Sun Feb 16, 2025 9:12 am
Before sending out your newsletter, there are a few important aspects to check. One of them is the language. Make sure that the text matches the buyer persona, characteristics and expectations.
It also checks for errors in concordance, spelling, punctuation, and more.
Evaluate the literary quality of the text in terms of:
style;
spelling;
grammar.
Remember what we said about the objective? Analyze whether the message fits the purpose defined above. Ask yourself this so that your team can see potential negative points and problems.
Next, check your images and links. Make sure all links are working and pointing to the right pages. Check if your images are appropriate and not too distracting.
Pay attention to scannability, too . Look at the text as a whole and ask yourself if you can understand the meaning of the sentences with a quick read. Look for elements that stand out and see if they stand out in stronger sentences.
Check that the CTAs are correct, with the links adjusted and the ideal message, and also if the option to unsubscribe from emails can be easily found in the email body design.
In summary, check:
language style;
spelling and syntax (grammar);
message content;
images and links;
scannability;
CTAs;
unsubscribe option.
The 4 best email marketing tools
Now we will see some interesting tools for your team to use in Email Marketing.
1. Hubspot
Hubspot offers one of the most comprehensive automation solutions on the market.
For email management, it provides tools for editing text, setting triggers to send them automatically, as well as data analysis.
You can monitor all messages, check associated rates (click, open, etc.), and perform A/B testing.
2. Mailchimp
Without a doubt, one of the greatest tools in croatia phone number list Digital Marketing, Mailchimp allows for advanced solutions. One of them is segmentation in databases , which allows you to optimize your communication and obtain better results. This and much more is available with a simple and intuitive interface to use.
3. RD Station
RD Station is an automation system that has a wide market share for this type of products in Latin America.
With it, the company can organize its contact lists, nurture its leads , analyze the results, as well as integrate Email Marketing with the management of social networks and landing pages.
4. Active Campaign
To manage your contact database efficiently, you also have Active Campaign, which focuses on automation . Your team will be able to communicate with lead categories intuitively, with cards and drag-and-drop features.
It also allows integration with platforms such as Unbounce, Dropbox and Shopify, as well as reporting for data analysis.
It also checks for errors in concordance, spelling, punctuation, and more.
Evaluate the literary quality of the text in terms of:
style;
spelling;
grammar.
Remember what we said about the objective? Analyze whether the message fits the purpose defined above. Ask yourself this so that your team can see potential negative points and problems.
Next, check your images and links. Make sure all links are working and pointing to the right pages. Check if your images are appropriate and not too distracting.
Pay attention to scannability, too . Look at the text as a whole and ask yourself if you can understand the meaning of the sentences with a quick read. Look for elements that stand out and see if they stand out in stronger sentences.
Check that the CTAs are correct, with the links adjusted and the ideal message, and also if the option to unsubscribe from emails can be easily found in the email body design.
In summary, check:
language style;
spelling and syntax (grammar);
message content;
images and links;
scannability;
CTAs;
unsubscribe option.
The 4 best email marketing tools
Now we will see some interesting tools for your team to use in Email Marketing.
1. Hubspot
Hubspot offers one of the most comprehensive automation solutions on the market.
For email management, it provides tools for editing text, setting triggers to send them automatically, as well as data analysis.
You can monitor all messages, check associated rates (click, open, etc.), and perform A/B testing.
2. Mailchimp
Without a doubt, one of the greatest tools in croatia phone number list Digital Marketing, Mailchimp allows for advanced solutions. One of them is segmentation in databases , which allows you to optimize your communication and obtain better results. This and much more is available with a simple and intuitive interface to use.
3. RD Station
RD Station is an automation system that has a wide market share for this type of products in Latin America.
With it, the company can organize its contact lists, nurture its leads , analyze the results, as well as integrate Email Marketing with the management of social networks and landing pages.
4. Active Campaign
To manage your contact database efficiently, you also have Active Campaign, which focuses on automation . Your team will be able to communicate with lead categories intuitively, with cards and drag-and-drop features.
It also allows integration with platforms such as Unbounce, Dropbox and Shopify, as well as reporting for data analysis.