Create a buyer persona

zihadhasan01827 · Post by **zihadhasan01827** » Sun Feb 16, 2025 8:54 am

The buyer persona is also one of the pillars of Marketing on social networks. Maybe you already have a defined target audience for your Marketing strategies, right? You know that:

you need to talk to people of a certain gender;
in a certain age group;
who live in a certain place;
who have certain habits in common, for example that they enjoy sports.
But you know:

How to talk to these people?
Through which channels do they obtain information and interact with others?
What formats do you use to consume content (text, video, audio, etc.)?
At what times of the day do you use social media?
What are their interests that you can help with?
What are your needs and questions in life?
How can your product and experience be useful to them?
These are the questions that this fictitious profile, created based on information from your real customers, will answer. It is with your company's buyer persona that your content will be communicated.

While target audiences are important in driving chile phone number list your marketing decisions, they are shallow, generic, and don't delve into human behavior.

However, on social media you interact with individuals and you need to get to know them better to establish real communication. That is precisely what the buyer persona is for.

Define the most appropriate social networks for the brand
There are currently several social networks, but the brand does not have to be on all of them.

Managing multiple profiles at once is exhausting, time-consuming, staff-intensive, and resource-intensive. It's also often ineffective, because your audience may not even be on certain social networks. So, in the end, you may not do well on any network at all.

You need to analyze which social networks are the most appropriate for your business, your audience profile, your marketing objectives and the capacity of your team. Later on, we will learn about the characteristics of each social network, among the main ones, so that you can see which ones align with your strategy.