7. Put omnichannel into practice
Posted: Sun Feb 16, 2025 8:54 am
Omnichannel must be present in every marketing strategy , even when promoting a product.
Synchronizing all channels so that users can migrate from one to another, optimizing their experience and taking advantage of their actions is a requirement for the success of any promotion.
In this way, the user will be able to find out about a product through social networks, make a quick registration right there so that at any other time they can access a discount coupon with that data, for example, and continue with the purchase.
Intercommunication across all company channels is crucial to optimizing the customer's purchasing experience .
8. Offer benefits for large purchases
"Buy 1, 2, 3 or 10 products and get X benefits" is a cayman islands phone number list widely used strategy that can still work. However, to make this promotion more attractive, it is necessary to give it an innovative touch.
A 10, 20 or 30% discount, even though it may be a financial benefit, is often no longer attractive to the consumer. This is because price is becoming less and less important when it comes to buying something that is really worth it.
Nowadays, there are more attractive incentives than a simple discount for large purchases, for example, exclusivity.
Offering a truly exclusive product, especially if it is a limited edition, for example, can motivate the buyer much more. Of course, everything will depend on the brand, its strategy, the type of customers, etc.
The key when it comes to offering benefits is to offer something of value to the consumer. That's why it's essential to know your buyer persona well.
Synchronizing all channels so that users can migrate from one to another, optimizing their experience and taking advantage of their actions is a requirement for the success of any promotion.
In this way, the user will be able to find out about a product through social networks, make a quick registration right there so that at any other time they can access a discount coupon with that data, for example, and continue with the purchase.
Intercommunication across all company channels is crucial to optimizing the customer's purchasing experience .
8. Offer benefits for large purchases
"Buy 1, 2, 3 or 10 products and get X benefits" is a cayman islands phone number list widely used strategy that can still work. However, to make this promotion more attractive, it is necessary to give it an innovative touch.
A 10, 20 or 30% discount, even though it may be a financial benefit, is often no longer attractive to the consumer. This is because price is becoming less and less important when it comes to buying something that is really worth it.
Nowadays, there are more attractive incentives than a simple discount for large purchases, for example, exclusivity.
Offering a truly exclusive product, especially if it is a limited edition, for example, can motivate the buyer much more. Of course, everything will depend on the brand, its strategy, the type of customers, etc.
The key when it comes to offering benefits is to offer something of value to the consumer. That's why it's essential to know your buyer persona well.