What is marketing innovation and why is it important?

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Innovation has been the focal point of various strategies in companies, especially in areas such as Information Technology, Finance, Management and also in Marketing .

In this article we will explain from head to toe what innovation in marketing is, going through the central concept of this matter, the importance it has for the optimization of promotional strategies and, obviously, how to innovate in marketing .

If this is what you were hoping to learn when you clicked on this blog post, read on to the end and discover all about marketing innovation!

What is innovation?
Why is innovation important in marketing?
How can you innovate in marketing?
3 examples of innovation in marketing
What is innovation?
In simple terms, innovation is about all those cambodia phone number list initiatives, processes, ideas and tools that allow us to improve current conditions. In marketing, we could talk about innovation if we mention the use of analytics solutions or, for example, the implementation of strategies such as Interactive Marketing .

In these times, innovation has become an essential asset for businesses, especially considering the need that exists in practically all sectors to constantly improve in order to compete in increasingly tough markets.

If innovation is not considered a crucial factor in generating opportunities, brands run the immense risk of becoming obsolete or, worse still, being crushed by the evolution of other organizations.

A clear example of this may come to mind if we think of cases such as Blockbuster, Kodak or BlackBerry, where the lack of innovation and the discredit of evolution caused brands that dominated their segment to disappear from the map.

Now, what does this have to do with marketing? Find out below!