According to a recent study, 61% of marketers

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As organizations collect vast amounts of data from various touchpoints, AI and ML algorithms can sift through them at remarkable speeds and with high accuracy, identifying trends that might not be readily apparent to human analysts. This allows marketers to design highly personalized campaigns that resonate more deeply with individual customers, thereby increasing engagement, conversion rates and customer satisfaction.


AI and Machine Learning Image Source: ProServeIt believe that AI nigeria cell phone number list and machine learning are critical components in personalizing marketing efforts. This statistic signifies the growing reliance on advanced analytics to gain a competitive edge in a crowded marketplace. As AI models become more sophisticated, expect more personalized content recommendations, dynamic pricing strategies and targeted advertising campaigns that adapt in real-time to user behaviors.


Integration with the Internet of Things (IoT) “As IoT devices become more common, combining UBA with IoT data will give us deeper insights into how users interact across different devices and touchpoints,” Bredenkamp said. Statista estimates that by 2025, there will be more than 75 billion IoT devices worldwide. This will create a vast network of data points that map out user behavior in real-world contexts.