What channels should you use to bring in visitors?
Posted: Thu Feb 13, 2025 10:24 am
These lead generation methods are just a few examples of lead generation strategies that you can use to attract new potential customers, who you can then guide to your offers.
Simply put, lead generation is the process of attracting potential customers to your business and then directing those customers to purchase your product or service.
Why do we even need lead generation?
If someone spontaneously shows interest in your brand, the transition from a stranger to a customer is much more natural. Lead generation fits into the second phase of the inbound marketing methodology, before a visitor becomes a customer.
Lead generation process
Now that we know how lead generation fits into the inbound marketing methodology, let's take a look at the lead generation process.
A visitor will discover your company through a website, blog, or social media.
Then they click a button that redirects them to perform some action on your website.
The visitor reaches a page that is designed to obtain a lead in exchange for an offer, such as a course, a book, or anything that interests the visitor and has some value for them.
A visitor on this page fills out a form and you get a lead.
Simply put: a visitor clicks on a call-to-action (CTA) button, which takes them to a page where they can fill out a form, receive an offer, and thus become a lead.
Content marketing
Creating content is a great way to drive traffic to your site. Most often, you can create content that provides visitors overseas chinese in worldwide data with some useful information. It is ideal to create content for specific groups of potential customers and for a specific stage of the buying decision. You can also incorporate a button into the content that invites them to your site. The more you engage the visitor, the greater the chance that they will click on the button.
E-mail
Email is a great tool for reaching people who are already aware of your brand or product. Emails can blend in with others, so make sure the button to take you to your website is engaging and interesting. At the same time, there is a lot of room in this area for personalizing content based on the type of potential customer, or specific actions on the website. You can also use smarter marketing automation tools, such as Hubspot or ActiveCampaign.
Simply put, lead generation is the process of attracting potential customers to your business and then directing those customers to purchase your product or service.
Why do we even need lead generation?
If someone spontaneously shows interest in your brand, the transition from a stranger to a customer is much more natural. Lead generation fits into the second phase of the inbound marketing methodology, before a visitor becomes a customer.
Lead generation process
Now that we know how lead generation fits into the inbound marketing methodology, let's take a look at the lead generation process.
A visitor will discover your company through a website, blog, or social media.
Then they click a button that redirects them to perform some action on your website.
The visitor reaches a page that is designed to obtain a lead in exchange for an offer, such as a course, a book, or anything that interests the visitor and has some value for them.
A visitor on this page fills out a form and you get a lead.
Simply put: a visitor clicks on a call-to-action (CTA) button, which takes them to a page where they can fill out a form, receive an offer, and thus become a lead.
Content marketing
Creating content is a great way to drive traffic to your site. Most often, you can create content that provides visitors overseas chinese in worldwide data with some useful information. It is ideal to create content for specific groups of potential customers and for a specific stage of the buying decision. You can also incorporate a button into the content that invites them to your site. The more you engage the visitor, the greater the chance that they will click on the button.
Email is a great tool for reaching people who are already aware of your brand or product. Emails can blend in with others, so make sure the button to take you to your website is engaging and interesting. At the same time, there is a lot of room in this area for personalizing content based on the type of potential customer, or specific actions on the website. You can also use smarter marketing automation tools, such as Hubspot or ActiveCampaign.