A separate page on your website that is often used to promote content or an offer
Posted: Thu Feb 13, 2025 10:18 am
WordPress has a standard blogging platform designed to help you get started writing and publishing as quickly and easily as possible. It's simple to use and customizable with a variety of themes.
The downside is that it doesn't have native integration with other tools. All other features require plugins. These are separate from each other and have different operating logic. It is best used by small businesses that are just starting out in the content space.
Landing page
HubSpot:
With HubSpot Landing Pages, users can easily add new pages. Landing pages can also be customized based on a buyer's journey or user list (smart content). More data means a better understanding of what your customers are interested in and how you can optimize your pages to engage them.
HubSpot's form analytics tool also lets you see how far people have gotten in filling out a form, or whether they even saw it—something you can't analyze in WordPress.
If you have HubSpot Enterprise , you can also perform multiple testing using artificial intelligence that compares the physician database best landing pages to use.
WordPress:
WordPress has two post categories: website pages and blog posts. To create a landing page category, you need to set up a custom post type (this usually involves configuring a plugin). Any theme modifications or making it responsive may require a developer with PHP skills.
It also doesn’t have any native analytics, so it’s hard to see how well your landing pages are actually performing. If you’re trying to track performance, we don’t recommend WordPress .
Websites
Web pages form the main part of your website. This type of page is where you create your homepage, service pages, or client examples.
HubSpot:
HubSpot’s website is integrated with a social media publishing tool, a call-to-action (CTAs) generator, and SEO tools. Marketing professionals can create websites without writing a single line of code using a drag-and-drop template editor . However, this doesn’t mean that you can do without a programmer for custom designs. A programmer can prepare global elements that marketing can then easily use (when creating landing pages, website pages, or even emails).
HubSpot also allows you to have password-protected websites or ones that can only be viewed by certain people on certain lists, using a powerful tool called Private Content, which allows contacts to sign up and register with their own username and password. In short, its websites are secure and fully integrate all the features you need to generate and close new leads.
The downside is that it doesn't have native integration with other tools. All other features require plugins. These are separate from each other and have different operating logic. It is best used by small businesses that are just starting out in the content space.
Landing page
HubSpot:
With HubSpot Landing Pages, users can easily add new pages. Landing pages can also be customized based on a buyer's journey or user list (smart content). More data means a better understanding of what your customers are interested in and how you can optimize your pages to engage them.
HubSpot's form analytics tool also lets you see how far people have gotten in filling out a form, or whether they even saw it—something you can't analyze in WordPress.
If you have HubSpot Enterprise , you can also perform multiple testing using artificial intelligence that compares the physician database best landing pages to use.
WordPress:
WordPress has two post categories: website pages and blog posts. To create a landing page category, you need to set up a custom post type (this usually involves configuring a plugin). Any theme modifications or making it responsive may require a developer with PHP skills.
It also doesn’t have any native analytics, so it’s hard to see how well your landing pages are actually performing. If you’re trying to track performance, we don’t recommend WordPress .
Websites
Web pages form the main part of your website. This type of page is where you create your homepage, service pages, or client examples.
HubSpot:
HubSpot’s website is integrated with a social media publishing tool, a call-to-action (CTAs) generator, and SEO tools. Marketing professionals can create websites without writing a single line of code using a drag-and-drop template editor . However, this doesn’t mean that you can do without a programmer for custom designs. A programmer can prepare global elements that marketing can then easily use (when creating landing pages, website pages, or even emails).
HubSpot also allows you to have password-protected websites or ones that can only be viewed by certain people on certain lists, using a powerful tool called Private Content, which allows contacts to sign up and register with their own username and password. In short, its websites are secure and fully integrate all the features you need to generate and close new leads.