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According to a study from Radware, 51% of online shoppers in the US say that if a website is too slow, they will not make a purchase. Radware also found in another study that the demand for loading speed has increased over time. For example, in 2010, a page took 6 seconds to load about 40% of its content. In 2014, it took more than 50%. The study also found that 47% of web users expect a website to have an average load time of 2 seconds. During peak times, 75% of users are willing to visit a competitor's website rather than wait for cyprus whatsapp data a slow-loading website. Besides making customers happy, a fast-loading website is also good for business. In fact, it has been proven that " a 1-second delay can cost up to 7% of revenue ." So if you want people to come to your website to make a purchase, you need your page to load as fast as possible. Otherwise, people will not hesitate to leave your site for another one.

A slow website results in a poor user experience, and such websites deserve to be ranked lower in search results. The time it takes for all pages to load is a factor in search rankings because it indicates the user experience. Not only is it easy to calculate, but it is also a good metric for evaluating the performance of an entire website.