What is a market growth trend?

[sharminakter]

Boston Consulting Group Matrix and Market Explorer Tool

Developed in 1968, the BCG Matrix is ​​a framework that helps large companies manage their portfolios and prioritize budgets and operations across multiple business units based on market growth and market share.

That said, the BCG matrix can be used by any company, small or large, as its logic can be applied to prioritizing customer segments, products, services, marketing channels, markets (GEOs), and brands.

We will also use Semrush's Market Explorer tool to gather all the market data needed to build a BCG matrix for Elon Musk, who would like to know, for example, whether he should prioritize Tesla over SpaceX, SolarCity or OpenAI.

Side note: Of course, with companies like Tesla that are taiwan telegram data publicly traded, we can rely on their annual reports to make measurements. For companies like OpenAI, we can only rely on external tools that collect various market data to spot and interpret certain trends. In the case of Market Explorer, traffic growth numbers can potentially indicate growing interest in the product/business category, and traffic share can imply market share.

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1. Gather all necessary data on market growth and market shares.