Keeping an existing customer is five times less expensive than finding a new one

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Here are the top 4 reasons why you should measure customer service performance:

Customer satisfaction: Measuring customer service performance lets you see how well your team is performing. customer expectations and where you can improve. Customers who are satisfied with your product or service. they are more likely to become repeat customers and brand advocates.

Customer Retention: Good customer service is critical to benin phone number data identifying factors that contribute to customer churn and taking proactive steps to improve retention rates. Keeping existing customers is often less expensive than acquiring new ones.

Competitive advantage: Great customer service can set your company apart from the competition. You will be able to identify areas where you excel as well as areas where you can improve to gain a competitive advantage.

Brand Reputation: Customer service has a significant impact on your brand reputation. Positive interactions with customer service representatives can result in positive word-of-mouth referrals, online reviews and testimonials.

Key values ​​of customer data

Here are key customer service metrics and different types of KPIs to measure customer service performance:

Customer return rate

One of the most important parts of an e-commerce store is to keep your customers loyal. So to see how well your business is doing with customers, you should track the customer return rate.

The customer return rate calculates the percentage of customers who make repeat purchases within a certain time frame.