Effectively manage lists with contact segmentation

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How the email automation workflow for new course enrollees appears on the GetResponse platform
At the end of the free course, the registered contacts will then receive an email informing them of the products and services I offer . But how can I know if, for example, a person is more interested in purchasing a more in-depth course or if they just need advice?

Thanks to contact segmentation . Let's see together what it is.

Segmenting contacts simply means dividing them. But dividing them by what? Well, it depends.

For example, you could divide them based on ecuador phone number list their interests , their geographic location, their age or maybe divide them based on their past behavior, maybe customers/non-customers, opening of emails or clicking on links.

There are truly endless segmentation possibilities and this is truly a fundamental step to making your email marketing strategy truly effective.

But why is it so important to segment your contacts? You probably already guessed it: to send personalized and relevant messages to each of them so they can always receive the right message at the right time.

This is exactly how you can optimize your conversions : by offering each person exactly what they need at that moment. And this is exactly the goal of properly segmenting your contacts.